Postgraduate Course in Digital Marketing: 168 hours + 60 hours of Work Experience
Area Social Media: ►Linkedin Marketing; ►Facebook Community Marketing; ►Facebook Advertising; ►Google Plus Marketing; ►Twitter Marketing; ►Wordpress for Blogging & Seo Copywriting; ►Digital PR; ►Web Reputation & Social Media Monitoring; ►Personal Branding & Professional Success; ►Instagram & Pinterest Marketing; ►Snapchat; ►Content Marketing & Blogging.
Area Web Advanced: ►SEO Advanced; ►SEM Advanced; ►Web Analytics Advanced; ►E-commerce Software & Magento.
Dettagli ed attività extracurricolari
During the evening work experience I joined the team Seo Copywriting to practise on SEO strategies. Our acitivities were creating and optimising text and articles using keywords and longtails given by the coach weekly. While writing the text we had to avoid keywords stuffing, using Seo titles, design good content, coherent links and good attractive headings. The goal was to achieve through the KPI measurement the specific top positioning of our texts within a certain period of time. (Some tools used: Wordpress, Google Search Console, SEMRush, Canva, Pixler Editor)
