Emre EKE

CV réalisé sur DoYouBuzz

Expériences

• Sales of Fuels, Tolls, Financial and Mobility services to Commercial Road Transport customers
Responsible of Sales and Support teams (35 persons) with full P&L responsibility over the region
Dimensions: 10 Countries, 250Mio EUR turn over, Successfully managed 4 market entry
Setted up e2e sales operations including Credit/Collection/Customer Care

- Shell / Vitol Trading JV for finished motor oils and raw materials
Creatted and Managed the African Lubricants and Motor Oils Trading entity in Geneva, with JV partners
16 Countries, 6 Factories, 250Mio USD turn over, including Key Account deals
Launching the Company & Trading operations from scratch (including HR, Finance, ERP - IT)
Setted up Front & Back office operations + Logistics, Shipping Activity at International scale
Implemented Supply Chain activities as Forecasting, Planning and S&OP processes.
Tendered and Procured Base Oils, Additives, Chemicals and Finished Goods for resale in the region

Commercial Fuels
Negotiation of 3rd party fuel throughput agreements (usually exceeding 100 kMT fuels per annum)
Development and implementation of strategic portfolio deals
Management of pan European tenders and running negotiations

B2B Fleet
500 000 B2B Customer, turnover of 4bio euro
Developed Customer Value propositions for B2B customers
Implemented European-wide marketing acquisition programs and services pricing strategy
Managed implementation of new ERP & CRM for France (Cascade Project)

• P&L responsibility over Commercial Fuels business: 15 000 customers, 600 ME turnover
Turned around and restructured the B2B fuels business (-40% operating costs)
Implemented new Credit and Pricing policies and reduced exposition by 5 credit days
Built new distributorship models and increased market share by 15%
Implemented SAP as Business Lead for B2B Cards and Fuels

Foreign Exchange services
7 Countries, turnover of 80mio euro, .
Rolled out marketing initiatives on Amex retail and B2B financial products, Fund Transfer, Travelers Cheques
Organized merchant promotions and built up pricing model for FX bureau network

- Nescafe France
Built strategy to enter alternative trade channels (petrol stations, cinemas, café bars, vending)
Signed strategic supply deal with Air France (40mio contacts)
Launched the new Nescafe Small machine concept for B2B segment
Nominated to Nestlé Marketing Innovation Awards in 1999

- Out of Home Market (Hotels, Café, Restaurants )
Created the sales team dedicated for the Out of Home market and recruited regional distributors
Restructured the sales and distribution team of a local diary company acquired by Nestlé (Mis Süt)
Signed a major commercial deal with Burger King (300 shops)

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Managing Director Europe, Middle East, CIS, Baltics and Scandinavia