Executive with25 years experience in sales and managing positions in the retail and telecom industries. Deep knowledge of retail, operator and online channels. Wide experience in complex and long negotiations selling to all the relevant players in Iberia. Distribution channel management and business development from scratch. Hard worker, committed, entrepreneur, team leader, self-starter and expert to build strong relationships with customers from zero. Troubleshooting, international team coordination, Board level engagement, sales leadership, team leader, sell through oriented.
Responsible for Telefonica bussiness and Global account coordination with Latam operations.
Defining sell out plans ad hoc for each customers and controlling pricing and execution of the different marketing activities.
Negotiation of the commercial terms with each account and follow up.
Managing a team of 3 sales regional accounts plus 2 merchandisers.
Responsible for building from zero the retail business for Sony Ericsson, appointing wholesalers and negotiating commercial terms with the main retailers as well as building the strategy to achieve best sell out rates
