Executive with25 years experience in sales and managing positions in the retail and telecom industries. Deep knowledge of retail, operator and online channels. Wide experience in complex and long negotiations selling to all the relevant players in Iberia. Distribution channel management and business development from scratch. Hard worker, committed, entrepreneur, team leader, self-starter and expert to build strong relationships with customers from zero. Troubleshooting, international team coordination, Board level engagement, sales leadership, team leader, sell through oriented.
As Country Manager I am in charge of all the business areas, sales and marketing mainly. realme is a Chinese leading mobile and AIOT brand selling into retail, online and operator channels. I am in charge of a team of 20 people. We sell smartphones and AIOT products like earphones and smartwatches.
Responsible for Bullitt business in Iberia. This includes selling CAT and Land Rover rugged phones both in B2C (retailers, etailers, carriers) and B2B. Defining sell through and marketing plans and liaising with UK HQ on any business related areas, after sales, operations, certifications, marketing, PR, etc
Full responsibility for KAZAM and WILEYFOX businesses in Iberia region. Retail, operators and online ECI, Carrefour, PH, Amazon, Pc Componentes, Fnac, Mediamarkt, Worten, Telefonica, Yoigo, Orange, Vodafone. P&L owner.
Responsible to develop Kazam business within Telefonica Group. In charge of the whole listing process. Quarterly product presentations in the different countries mainly Spain, Germany and Latam, negotiations, certification and homologation coordination, deliveries, tenders, marketing plans, distributors, etc. Also engagement with Global Device Unit and Telefonica Global Services in Munich.
Otterbox is the leading company in the protective cases market for smartphones and tablets. Based in USA with EMEA Headquarters in Ireland. Consumer Packaged Goods Industry.
As Retail Country Manager, I am responsible to drive the business for Otterbox in Spain and Portugal through essentially big retailers, online and operator channels. .This includes managing and selection of distribution partners as well as the negotiations with main accounts and specifically big box retailers, operators and IT specialists. This also includes a specific focus on B2B accounts through carriers´ corporate divisions and OEMs. Also establishing sell out plans for each accounts and their execution to secure and optimize sell out rates, as well as definition of SMART objectives with GM.
Fujitsu is the third ITC company worldwide and provides IT services, PCs, mobile phones, LSI devices as well as electronic components.
As Director Mobile Phone Business I am fully responsible to start the mobile business in Spain from scratch as well as a key decision maker in the global strategy for Europe.
Recruiting the team
Defining account plan and building the strategy for Spain, Portugal and UK. Aiming mainly retail and online business.
Direct report to BU HQ in UK and also to company HQ in Tokyo, working in a multicultural environment with colleagues from UK, Germany, Japan, India, Taiwan and China.
Toshiba is a Japanese corporation selling different type of products worldwide from nuclear reactors, social infrastructure, home appliances, TV, laptops or mobile phones..
Responsible for bringing Toshiba portfolio (Smartphones, netbooks, notebooks, and other connected devices plus services) to Iberia market by managing high level relationships, retaining and winning business with customers in retail and online.
Managing a team of 4 people plus an external merchandiser team.
Promote Toshiba products in B2B accounts through the carriers.
Actively participating in the definition of strategy for global carriers> Telefonica O2, Vodafone, Orange. B2B
Responsible to define commercial and strategy plans for each customer, including Mediamarkt, ECI, Carrefour FNAC, Phone House, Alcampo and others.
Accountability for P&L Development of aggressive sell through activities in the channels to meet sales targets.
Contribute at PR level to a better knowledge of Toshiba as a mobile phone vendor.
Reporting to EMEA Sales & Marketing Vice President.
Responsible for Telefonica bussiness and Global account coordination with Latam operations.
Defining sell out plans ad hoc for each customers and controlling pricing and execution of the different marketing activities.
Negotiation of the commercial terms with each account and follow up.
Managing a team of 3 sales regional accounts plus 2 merchandisers.
Responsible for building from zero the retail business for Sony Ericsson, appointing wholesalers and negotiating commercial terms with the main retailers as well as building the strategy to achieve best sell out rates
realme as fastest growing brand in Spain in just one year
Being the best Toshiba subsidiary already from first year. Only country in Europe selling a Toshiba device to all main retailers FNAC, ECI, MediaMarkt, Carrefour, Phone House.
Introduce Otterbox from scracth and make it the leading brand in smartphone protective cases segment.
Responsible for the successful launch of first Sony Ericsson Walkman Phone in the main retailers in Spain and Portugal
