I'm a “trilingual” millennial marketer. I kicked off my career in 2012 within a startup deployed in North Africa. Since then, I went through multiple experiences to scale up my expertise in IT for business field. I experienced agility as a Product Owner within a talented team of professionals, working closely with the Technical Lead, Scrum Master, Business Analysts and Product Managers. I joined IBM in 2015 as a Campaign Manager covering french speaking countries in Africa. Early in 2018, I was assigned to a new marketing performance role across MEA countries, now I'm working with campaign managers to drive opportunities for Agile Business Consulting and Transformation Services.
Apply client-centric insights to campaign design and develop understanding of digital experience design.
Lead the campaign Implementation and deployment to support the business objectives through the design of a client journey.
Set up the marketing strategies to establish a cohort journey across all touch points; leading with digital/inbound marketing; using data driven techniques.
