• Reported to the Chief Technical Officer • Managed the Content Writers and Moderators • Oversaw the creation of websites and software built for external clients • Shaped and developed the content department from scratch • The team grew from 3 to 10 content translators/promotional writers in 18 months • Through performing a fast turnover the client portfolio grew from 10 to 60 websites • Managed projects from the client’s brief through production and to completion and liaised with the stakeholders throughout the process • Recognized the need to localise/adapt rather than translating to ensure that the marketing strategy and desired impact on the target audience was not lost in translation • Defined a unique Style and Voice for each client as the client portfolio expanded • Wrote briefs and new procedures and help improve existing processes • Performed the final quality assurance checks before publication/product release • Copy-editing and writing for the web into French • Performed ad-hoc translations into French • Assisted the Marketing and Affiliates’ teams in SEO activities (keywords, meta tags, blog creation) • Analysed the performances using GoogleTrend/Analytics and developed content that maintained the websites in the top 3 in search engines such as Google, Yahoo and Bing • Created daily business tracking reports and roadmaps on Excel
Company Description
GIMO Ltd is an online marketing company providing marketing tools, Design and Content solutions to its clients.
