Over the years, I have worked in various different positions but my focus has always been image and visual communication. I realised years ago that this was what I wanted to do in life and I have since invested my energy and time in working and studying to turn my passion into a specialist profession. Training, practice and work in team, have developed what I am today: a Visual Merchandiser & Trainer. I graduated in Languages for Business with a specialisation in Visual Merchandising. I have expanded my horizons by working and collaborating internationally with different countries and cultures and I bring added value to my work and my team every single day.
Visual Merchandiser freshest produce,c reation for the first VM guideline for the company Auchan Retail italia, aim to increase selling and elevate image of the content and container. giving value to the importance of crafts caring for customers and ingredients. Bakery, Fisher Shop, Butcher, Gastronomy, Vegetable Garden and Fruit
Developing of the new project of re-uniform for all crafts at Life Store Auchan Torino, primo LS in Italia, first audastore opening
Emporio Armani WS VM coordinator Scandinavian Countries and Baltics States. Apranga Group, Steen&Strom, Illum, NK, Stockmann, Gpoland, Dufry and more.
Part of a team in HQ in Milan who support all the brunches and customer in the rest of the world
Creator of new seasons vm guidelines book, EA UOMO, EA DONNA, EA7, EA JUNIOR
Managing my own Visual Visit Planning each season. Monobrand, Dep Store & SIS and Travel
Seasonal Visual Trainer to employees, sales assistant and vm team for all the countries; in order to preserve the high image of the brand, products and fornitures.
Constant report with my referents and sales manager, with the purpose of increasing sales and managing better spaces, lay out and stocks
Strong Team Work in all the HQ activities, showroom set up, fashion show and photobook
Teaching strategic ways to increase sales by VM techniques.
Seasonal guest at IED Firenze, lecturing about the importance of Visual Merchandising to engage and inspire shoppers , improving sales.
Visual Merchandiser Area Lombardia & Piemonte for NIKE Inc.
Visual Store Visit, product launch following a full agenda, refit, NOS (nike only store) & Nike partners, Foot Lockers, HOH, AW lab, Juventus store, Pirelli, Hellas Verona e Pinnacle Doors
Guideline executor, divided in categories football, running, training, sportswear, basket, tennis. Man, Woman and Young Athlets
Big team work. Constant report with the referents of each category
Stores Opened: Space23, NOS parco Leonardo Roma, NOS Carugate, NOS Venezia, Hellas Verona, We Run Milano Porta Nuova
Sales Agent Spain for Camomilla Milano, sales manager of Barcelona city and district, Girona city and district, Principato d’Andorra, Castilla y León, Valladolid, Avila, Segovia e Salamanca
For passion of my job and visual merchandiser strategies, I used to create set up ideas, helping customer in windows and display for every caspule they bought
