Your browser is outdated!

To ensure you have the best experience and security possible, update your browser. Update now

×

Elena Ivanovska

Elena Ivanovska

Curriculum Vitae

Customized CRMs expert
Product management enthusiast
In-depth research
Problem-Solving
Digital Marketing
33 years old
Skopje Macedonia
Available soon Open to opportunities
Hi everyone!
Thank you for visiting my profile. I'm Elena - a passionate communicator who loves being challenged. I would describe myself as a high-energy individual, driven, quick learner, disciplined, and a very (but very much) down-to-earth person.

Feel free to reach out if my skills fit your job ad.
Cheers!
Resume created on DoYouBuzz

Product Management 101

Udemy

April 2024 to May 2024
Best practices of the work of product management - spanning market intelligence, strategy, new product development, and lifecycle management.

Digital Marketing Specialist

Brainster - Digital Marketing Academy

2019 to 2020
13 Digital marketing modules:
  • Digital Marketing Strategy
  • Content marketing
  • Facebook & Instagram
  • SEO
  • IMC
  • Digital PR
  • Google Ads
  • Google Analytics
  • Growth Hacking
  • Lead generation
  • Storytelling
  • Social media advertising
  • Sales & Marketing

Diploma in Digital Marketing - Basic Course

Shaw Academy

June 2017 to July 2017
  • Target Audience
  • Google PPC& SEO
  • Affiliate Marketing
  • Facebook - Targeted Advertising for Lead Generation
  • Sales Funnel
  • Data Driven Marketing & Sales
  • Strategy - Retention and Recurring Revenue
Learn more

Digital Marketing Course Certificate

www.brainster.co

May 2017 to June 2017
-SEO
-Trello
-Side project marketing
-Buyer Persona
-Facebook advertising
-Infographics
Learn more
  • Curating storage and uploading of content across all EN markets: AU, CA, NZ, and US.
  • Master-data management for all EN markets, including research and data gathering, uploads, verification, correction, and on-page integration.
  • Page maintenance including, but not limited to sorting and updating ranking lists, tables, and other on-page components.
  • Bug fixes and post-release updates that affect on-page or back-end functionalities.
  • Maintaining and updating back-end features and functionalities, such as menu and footer management, compliance messages, hreflang connections, etc.
  • Working with freelancers and agencies to upload outsourced content, review deliverables for technically sound implementation, and provide feedback.
  • Collaborating with the SEO, Content, Design, Marketing, and other teams to execute and improve our strategy while safeguarding the Time2play vision and core values.
  • Adhering to and developing market compliance requirements, technical guidelines, and back-end guides, including thorough documentation of research findings and data tracking.
  • Assisting in product launches, such as new markets, with quick and large-scale implementation of master data and content.
  • Contributing to the ongoing development of our product and staying up to date with the latest industry standards and trends.
Learn more
  • Manage and maintain the Time2play US, CA, NZ and AU markets' sites using various platforms (Internal CMS, Jira, Notion)
  • Upload and change content & visual elements to our sites, using an internal CMS system
  • Interfacing with multiple departments such as Commercial, Content, QA, and Product
  • Research research and research: Carrying out in-depth research on each casino and sportsbook
  • Filling out Master Data with precise information on all casinos and sportsbooks
  • Work in an agile team and environment
  • Conducting research and outreach
  • Helping devise and support the implementation of marketing plans
  • Preparing reports that will help us refine and revise our approach on a continual basis
  • Keeping up to date with key trends, both inside and outside the industry that we can leverage to further enhance our efforts
  • Coming up with creative campaign ideas that will help us achieve our objectives
  • Building and maintaining strong relationships with external industry contacts
  • Working in Buzzstream and MuckRack
Learn more
  • Understand customer needs and develop plans to address them
  • Identify key staff in client companies to cultivate profitable relationships
  • Act as a primary point of reference and business consultant for assigned partners through email, phone, online presentations and in-person meetings
  • Communicate with partners and clients at a senior level to resolve issues and inquiries
  • Adhere to the highest professional standards while managing partners’ accounts
  • Collaborate with the Sales team to onboard and integrate new partners, develop existing relationships
  • Manage projects within client relationships, carry out client goals while meeting company goals
  • Promote high-quality sales, supply and customer service processes
  • Monitor and analyze customer’s usage of our product
  • Collect and analyze data to learn more about partners’ behavior
  • Forecasts and tracks client account metrics
  • Gain solid knowledge of competitors
  • Working in Jira
Learn more
  • Developing new business and relationship development
  • Driving new business sales cycle including identifying potential clients, resolving prospect’s needs, negotiating and closing
  • Conducting meetings and presentations in a professional manner
  • Representing the company at Conferences and professional meetings
  • Mainly focusing on insurance companies/ InsurTech within Europe
  • In-depth research on European startups in the field of Finance & Banking, Technology, Helth, Insurance (InsurTech)
  • Getting in touch with Fintechs, Solution Providers, Consultancy Agencies, Banks, and Blockchain based startups
  • Effectively and profitably closing deals
  • Ensure sales objectives are achieved or exceeded
  • In charge of email content development
Learn more
    • LinkedIn Lead Generation + Sales Navigator
    • Marketing and Internet research
    • Track and report on campaign performance data (Campaign Monitor)
    • Working with Adwords and Keyword Planner
    • Managing the lead acquisition campaigns and monitor their performance
    • Design thinking approach
    • Working in Axeltra's custom-made CRM
    • Participating in marketing campaigns
    • Participating in social media presence of FameBroker
    • Proofreading
    • Content writing
    • Online Marketing
    • Keeping and maintaining track of social media posts and their relevance
    • Analyzing content impact through established methods
    • Created the company's WordPress Blog
    • Updating the company's blog with daily content: articles, event summaries, stories, tips & tricks, etc.
    • Worked in MailChimp (Newsletters creation)
    • Copywriting
    • Created the Famebroker's Whitepaper regarding the upcoming ICO
Learn more
    • Customer support (VOIP & Online)
    • Financial control and management (finding new ways to decrease costs)
    • Online banking system (Barclay's online system)
    • Team Coordination and Management (I remotely managed a team of 4 employees)
    • Internet research
    • Dealing with bill inquires (electricity/gas, water, internet, council tax) related to properties to let in London
    • Solving problems related to tenants' inquiries (getting in touch with tenants, understanding and solving their problems)
    • Making schedules and setting up appointments
    • Writing content for blogs, updating databases
    • Working in CRM (Groove)
    • Working with British Telecom Networks (Sky, BT, TalkTalk, Xinix, Tree)
    • Working with British Utility Suppliers (Thames Water, eOn, EDF, British Gas, nPower, SSE, etc)
    • Studied the UK laws and rules of each of the 16 councils in London related to lettings
    • Daily communication with council officers established through phone calls
    • Utility documents management (according to the laws in the UK)
  • Translation of texts and blog posts from to Macedonian written by the citizen media all around the world. The volunteer translators help in making the global online conversation possible and easier. Their aim is to reach out to those institutions and people that do not want and know how to listen the voice of the common people.

Sales Assistant - Work and Travel USA

Pizazz
June 2014 to September 2014
Cape Code
United States - Massachusetts
  • Assisting customers in a beach apparel and accessory store, responsible for cleaning the shop, working the cash register, answering questions, handling U.S. currency, stocking shelves...
Learn more
  • Functional are of IT - Web developer/designer
  • An AIESEC project that focuses on raising awareness among people regarding the importance of the environment
  • Taking care of little children and teaching them the basic English
  • As Content Coordinator and later as Techincal Content Specialist - where my job was more around Product rather than Content - clear and concise communication has been a must! When I say communication I mean getting to know the company's users and putting myself in their shoes 24/7 just so I can gather the right data which leads to higher profit acquired on product-based decisions.
    Expert
  • My job at Time2play is all about communication. Firstly, with journalists and Webmasters when pitching for backlinks. Secondly, communication on daily level with multiple departments and C-suite titles withing the company.
    Expert
  • As an Account Manager for BtoBet I had the chance to enter the gambling/sports betting industry and solve techical issues as well as suggest digital marketing methods for increasing our clients' brand awareness which affected their annual revenue.
    Expert
  • Insurance/Banking/InsurTech/FinTech key industry players within Europe - bringing them to our conferences - either as sponsors or delegates
    Expert
  • Excellent communication skills acquired through my experience as sales assistant in a souvenir shop as part of my stay in the USA
    Expert
  • As a member of the AIESEC team where I learned how to negotiate with all of our project sponsors
    Expert
  • During my internship in Budapest, Hungary – where I met people from all over the world and had to communicate in another language and understand totally different cultures and customs
    Expert
  • Excellent communication skills regarding children of all ages
    Expert
  • Client support / Office manager communication while dealing with bill inquires by using persuasion skills where needed during my internship in London, UK
    Expert
  • Problem solving related to utility bill inquiries for all the properties to let owned by the real estate agency London Fox Lettings
    Expert
  • Organizing the day to day tasks of my team in London
    Expert
  • Time management coordination planning during my traineeship in London, the UK
    Expert
  • Merchandise management during my work time in the USA
    Expert
  • Making the agenda up to date as an OC member at United for tomorrow – AIESEC, Skopje
    Expert
  • Organizing the daily activates for all the children in the Buda miniovi kindergarten during my internship in Budapest, Hungary
    Expert
  • Being part of the events-industry has definitely helped me organize events - onsite and remotely
    Expert
  • Good command of Microsoft Office™ package
    Expert
  • Experience working in CRMs
    Expert
  • Facebook, Twitter, Instagram, Pinterest, Tsu, Google+, Snapchat, Reddit
    Expert
  • Data Entry
    Expert
  • SEO
    Intermediate
  • Lead Generation
    Intermediate
  • Content Marketing
    Advanced
  • Sales Process
    Advanced
  • Facebook
    Expert
  • Google Analytics
    Intermediate
  • Social media marketing
    Expert
  • LinkedIn
    Expert
  • Link building
    Expert
  • Not an expert, but I'm getting there :-)
  • Reading and collecting books. The bigger my library gets, the richer I feel...
  • It's all about making memories and lifetime experiences.