Experience — Ekaterina Senicheva

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Resume created on DoYouBuzz

Experiences

Created detailed cohort analysis of 1,500 user accounts, results presented to the Company's management.
Conducted competitor analysis for explainer video market.
Provided a new keywords strategy for the SEO campaign within the refined marketing plan.

Ensured interaction with business units: finance, engineering, HR.
Researched and analyzed trends in the global IT infrastructure segment.
Created models for prognoses of necessary business KPIs (including DCF).

Company Description

IT infrastructure and IaaS provider

Company website

https://selectel.ru/

Researched market trends in Pharmacy, Banking, Manufacturing, FMCG, Retail, IT and Telecom sectors.
Identified, located and interviewed candidates for C-level positions.
Applied a variety of business development techniques including cold calling and database mining.
Successfully performed initial search and screening for 10 projects.

Company Description

Executive Search company, Alliance of Korn Ferry

Company website

http://www.rosexpert.ru/

Organized 50+ events and workshops including the organization of 2 forums «MGIMO Business Spring» with 1000+ participants.
Identified, invited and negotiated with potential speakers, securing presence of executives from Top FMCG and Big3 consulting companies.
Developed a new strategy for MGIMO Case Club: pitched the concept, secured support from the Business Club president, took leadership of the initiative.
Introduced a new academic program on business consulting, which was highly rated by both participating students and invited experts.

Organized 10+ events on cultural and business topics.
Coordinated communication with exchange students from Japan at MGIMO.
Tripled the number of participants in the club activities after 4 months.

Developed a prototype for a new messenger application, recognized as the best among 4 teams.
Supervised customer development process, conducted 100+ user interviews to develop value proposition.
Provided market-sizing calculations to design go-to-market strategy.

Processed 150+ visa applications.
Prepared 2 analytical materials on the current political and economic issues of Russia-Japan relations.