Ekaterina Kolesnikova
Digital Insights & Strategy consultant
marketing
digital
brand
market research
strategy
Driving License
London United Kingdom
Professional Status
Employed
Open to opportunities
About Me
Data-driven marketing and consumer insights specialist with passion for brands, strategy and innovations. Quick learner with proactive attitude and drive to make a notable impact. Rich intercultural and cross-functional working experience in global FMCG corporations.
Digital Insights & Strategy consultant
Mavens of London
Since July 2015
London
United Kingdom
- On-site Senior Analyst in the Customer Market Insights People Data Centre* in Unilever.
*https://hbr.org/2016/09/building-an-insights-engine
Responsible for providing actionable data-driven insights and strategy advice for a number of global Unilever brands (e.g. Dove, TREsemme, Vaseline, Simple, Knorr, Hellmann’s, Maille, etc) across their online presence and commercial activities. Working from the client site since Q1 2016. - Bringing insights from social, search, and other integrated data sources to inform content strategy and development;
- Building metrics to understand shifts in brand and product perception;
- Identifying product trends across online media and search to drive customer-focused innovations;
- Discovering partnership opportunities by mapping out influential online communities and individuals within specific topics or audiences;
- Mapping digital consumer journeys across different consumer typologies and markets;
- Evaluating client's web performance across various platforms to optimise digital ROI and KPIs.
Detailed Description
- Integrated different kinds of analyses and data sources (sales and panel data, social listening and Google search, Nielesen , Mintel, GWI, etc.) in a number of in-house research projects, providing cost savings of an average €40k per project;
- Identified trends in seasoning mixes and suggested variations to be included in a new product portfolio with a global bet of €20m (Y3) added value;
- Discovered triggers and barriers for purchase of several Unilever product categories and made recommendations for short term and long term wins.
Company Description
With offices in the United Kingdom, United States, and Latin America, Mavens of London provides research, strategy, and activation for some of the world’s largest brands. Established in 2009, we distinguish ourselves by aggregating and analysing data of all kinds to provide insights into people and their behaviour – breaking down difficult business problems, and providing clear, realistic, and actionable solutions.
Company website