Data-driven marketing and consumer insights specialist with passion for brands, strategy and innovations. Quick learner with proactive attitude and drive to make a notable impact. Rich intercultural and cross-functional working experience in global FMCG corporations.
Assisted in designing and implementing Jameson’s trade marketing strategy across global markets. Delivered strategic market reviews and planning. Assisted in designing creative agency briefs.
Assisted in the development of the strategic framework for Jameson’s off-trade, on trade and Global Travel retail operations;
Supported the rolling out of Global Travel Retail activations in Delhi and Johannesburg airports with total marketing investments over €800k;
Developed a plan for multichannel activation targeting Russian travellers and successfully got implementation buy-in from the local market.
Company Description
Irish Distillers Pernod Ricard is Ireland’s leading supplier of spirits and wines and producer of the world’s most well-known and successful Irish Whiskeys. Led by Jameson, Irish Distillers' brands are driving the global renaissance of Irish Whiskey. Jameson is the world’s fastest-growing Irish Whiskey, experiencing 27 years of consecutive growth and hitting sales of 5.7m cases in 2016. The brands are exported to 130+ markets, with over 60 of those experiencing double- or triple-digit growth.
