Ekaterina Kolesnikova
Digital Insights & Strategy consultant
marketing
digital
brand
market research
strategy
Driving License
London United Kingdom
Professional Status
Employed
Open to opportunities
About Me
Data-driven marketing and consumer insights specialist with passion for brands, strategy and innovations. Quick learner with proactive attitude and drive to make a notable impact. Rich intercultural and cross-functional working experience in global FMCG corporations.
Digital Insights & Strategy consultant
Mavens of London
Since July 2015
London
United Kingdom
- On-site Senior Analyst in the Customer Market Insights People Data Centre* in Unilever.
*https://hbr.org/2016/09/building-an-insights-engine
Responsible for providing actionable data-driven insights and strategy advice for a number of global Unilever brands (e.g. Dove, TREsemme, Vaseline, Simple, Knorr, Hellmann’s, Maille, etc) across their online presence and commercial activities. Working from the client site since Q1 2016. - Bringing insights from social, search, and other integrated data sources to inform content strategy and development;
- Building metrics to understand shifts in brand and product perception;
- Identifying product trends across online media and search to drive customer-focused innovations;
- Discovering partnership opportunities by mapping out influential online communities and individuals within specific topics or audiences;
- Mapping digital consumer journeys across different consumer typologies and markets;
- Evaluating client's web performance across various platforms to optimise digital ROI and KPIs.
Regional Strategic Assistant Russia, International Trade Marketing Jameson
Irish Distillers Pernod Ricard
June 2014
to May 2015
Dublin
Ireland
- Assisted in designing and implementing Jameson’s trade marketing strategy across global markets. Delivered strategic market reviews and planning. Assisted in designing creative agency briefs.
- Assisted in the development of the strategic framework for Jameson’s off-trade, on trade and Global Travel retail operations;
- Supported the rolling out of Global Travel Retail activations in Delhi and Johannesburg airports with total marketing investments over €800k;
- Developed a plan for multichannel activation targeting Russian travellers and successfully got implementation buy-in from the local market.
CEMS Master in International Management
CEMS The Alliance in Management Education
September 2012
to November 2014
Home: Graduate School of Management, St. Petersburg State University (Russia)
Abroad: Term 2 2012/13 University of Economics, Prague (Czech Republic)
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Abroad: Term 2 2012/13 University of Economics, Prague (Czech Republic)
Master in International Business
Graduate School of Management, St. Petersburg State University (Russia)
September 2011
to July 2013
Specialisation: International Management
International summer school «International marketing and management»
Vienna university of business administration and GSOM, St. Petersburg State University
September 2011
to October 2011
Program focus:
• Doing Business in Russia
• International Marketing &Management
• Challenges in a Dynamic Business Environment
• Doing Business in Russia
• International Marketing &Management
• Challenges in a Dynamic Business Environment
Bachelor of Management
Graduate School of Management, St. Petersburg State University (Russia)
September 2007
to July 2011
Specialisation: International Management
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Business strategy
Advanced
-
International marketing
Expert
-
Nielsen
Advanced
-
Mintel GNPD
Expert
-
Euromonitor
Expert
-
GWI
Expert
-
Market research
Expert
-
Microsoft Excel
Advanced
-
Dataiku DSS
Advanced
-
Analytical mindset
Expert
-
Google Analytics
Advanced
-
Google Adwords
Advanced
-
Facebook Analytics
Advanced
-
Twitter Analytics
Advanced
-
YouTube Analytics
Expert
-
Brandwatch
Expert
-
Clarabridge
Advanced
-
Sysomos
Good
-
Affinio
Relative InsightAdvanced
-
Unmetric
Good
-
English
Expert
-
Russian
Expert
-
German
Intermediate
-
French
Notions
- Latin dances
- Regular gym exercise
- Classic literature
- Biography
- Playing guitar
- Going to musical gigs
- Travel around the world
- Hiking
- Meeting people from different cultures and backgrounds