Throughout my life, my personal and professional endeavors have been driven by an overwhelming love for music & my curiosity about the nature of human interaction. It led me to achieve a BA in sociology and continues to fuel my journey in the ever-changing world of digital music distribution & social media.
I have aspired to learn more about how we as strangers and as friends communicate with one another on social media and relate that back to how consumers connect with brands and artists. I believe these relationships are the key to the future of consumer and fan engagement. It is my goal to continue to pursue these philosophies throughout my professional career.
Specialties: Social Media Analytics, Marketing, Sales, Business Development, Word of Mouth Marketing, Brand Advocacy, Project Management, Industry Networking, Digital Strategy
Sales - National & International brand sales (American Airlines, Mary Kay, Del Monte, American Cancer Society, A & E Networks, Evite, Cinemark)
Business Development - Build relationships with national agencies & service providers to leverage channel sales to end client users (IBM, Ernst & Young, Weber Shandwick, Ketchum)
Account Management - Work with clients to identify pain points and specific use cases throughout their organization
Platform Implementation - Assist new clients in setting up social listening campaigns, team training, ongoing keyword optimization and platform support
Experiential Marketing - Event management & production to assist in the architecture, installation and launch of social media command centers
Platform Development - Assist in product development to deliver evolving functionality to meet the ongoing trends in social listening
