Throughout my life, my personal and professional endeavors have been driven by an overwhelming love for music & my curiosity about the nature of human interaction. It led me to achieve a BA in sociology and continues to fuel my journey in the ever-changing world of digital music distribution & social media.
I have aspired to learn more about how we as strangers and as friends communicate with one another on social media and relate that back to how consumers connect with brands and artists. I believe these relationships are the key to the future of consumer and fan engagement. It is my goal to continue to pursue these philosophies throughout my professional career.
Specialties: Social Media Analytics, Marketing, Sales, Business Development, Word of Mouth Marketing, Brand Advocacy, Project Management, Industry Networking, Digital Strategy
Zero Memorabilia is an independent rock memorabilia collection & sales company dealing in local, national and international artists & bands.
Owner/Founder Tony Edwards has spent 25+ years in the music and the street, on-line and social media marketing industries. That, plus the combined experience of a large network of colleagues, dealers, venues and artists, has allowed Zero Memorabilia to deal in rare pieces of rock history.
Specialty items include vinyl, autographed materials, promotional marketing tchotchkes, limited edition issues and rare specialty items.
Partnering Tony's experience in on-line marketing with well-known, highly rated eBay sellers is the key to Zero Memorabilia's success in taking this coveted inventory to market.
Zero Promotions is an independent Social Media/Marketing & Analytics company, providing social media consultation, event marketing and production services.
Overall Business Strategy Consultation
Marketing Analysis & Assessment
Social Media Marketing Architect
Social Media Team Training
Implementation Coach
Event Production & Infrastructure
Event Marketing
Clients have included Dia De Las Toadies (Music Festival), Trees (Music Venue), Gas Monkey Live (Music Venue), Taco Libre (Food Festival), North Texas New Music Festival (Music Festival), Curtain Club (Music Venue), Fiesta Tecaliso (Music Festival), Grass Y Mas (Landscaping Business), One Ton Graphics/Records and local Dallas bands including Slow Roosevelt, Bowling for Soup, Erik Chandler Band, SouthFM, The Buck Pets, The Toadies, Sugarbomb and more.
Sales - National & International brand sales (American Airlines, Mary Kay, Del Monte, American Cancer Society, A & E Networks, Evite, Cinemark)
Business Development - Build relationships with national agencies & service providers to leverage channel sales to end client users (IBM, Ernst & Young, Weber Shandwick, Ketchum)
Account Management - Work with clients to identify pain points and specific use cases throughout their organization
Platform Implementation - Assist new clients in setting up social listening campaigns, team training, ongoing keyword optimization and platform support
Experiential Marketing - Event management & production to assist in the architecture, installation and launch of social media command centers
Platform Development - Assist in product development to deliver evolving functionality to meet the ongoing trends in social listening
Architecture & strategic planning of social technology designed to mobilize & manage brand advocates, fan engagement & word of mouth marketing communities
Solicit brands & artists to license the Fancorps application