Eduardo Moraes
Planning, ADM and Sales Intelligence, Market Strategy
Professional Status
Employed
Available
About Me
Graduated in Business Administration . Intermediate English . 9 years experience in national and multinational companies in analysis , management strategy and planning, marketing and sales in B2B and B2C channels . Experience in market assessment , management and Sellin / Sellout . Strategic and systemic view of various business segments and complexity , ability to work with multiple integrated teams , identify internal needs and ability to lead and develop people. ADM and Sales Management. Training and management of distribution channels . Datacleasing , segmentation , cross-selling , identification, extraction, classification and organization of information in business intelligence , CRM and DBM knowledge , Excel , Access, ETL , Web Analytics , SAP BW , PivotTable .
In the last four years I have been focused on planning, intelligence and administration of sales .
Specialties : Planning, Administration and Commercial Control, Planning and Demand Management with the sales team , Process Management , Pricing and Forecast
In the last four years I have been focused on planning, intelligence and administration of sales .
Specialties : Planning, Administration and Commercial Control, Planning and Demand Management with the sales team , Process Management , Pricing and Forecast
Planning and sales intelligence Analyst
Newell Rubbermaid
Since April 2011
Full-time
São Paulo
Brazil
- Report directly to the Sales Director
PLANNING - Support for S & OP meetings with indicators and consolidated sales estimates to support demand planning by providing indicators of need for imports .
Product mix analysis , defining KPIs and progress tracking for effective commercial policy , positivization categories and market penetration through distribution channels .
Sales Estimates - Responsible for the maintenance and consolidation of Estimate "year to date " plan to achieve "year to goal " ( the Budget Forecast )
Interface areas with Mkt Trade , Supply, Marketing , Finance and Sales .
Creation and maintenance of BI Sales ( based on Sharepoint and Power Pivot , reflecting historical Sellin by channels , categories , brands , SKUs , providing management information for Officers, Supply Chain , Finance , Trade Mkt , Marketing and Sales .
Support strategic analysis ( internal and market ) with the directors of sales .
Planning goals of the sales team
Participation of product pricing strategy and commercial policy ( external data collection and internal meetings )
MANAGEMENT - Management of 2 people in the area,
Variable remuneration committees and Control of variable remuneration , assessment and communication.
Rebates - Management providing rebates of sales area to report to the finance and monitoring of investment per customer plan.
Commercial Policy - Responsible for communication, implementation and management of trade policy in the SAP system
Budget Control of sales administration . Expense Control
Communication - Management of daily communication with Sales team (Goal vs Plan , adjustments estimates , monitoring of variable compensation , growth of the credit portfolio, control inventory reports and forecasting availability of items , open orders management mailing customers. and dissemination of results .
Responsible for training and integration of the sales staff in the use of information , management reports , software .
Operational management of the client portfolio - Registers clients , daily monitoring of incoming orders , adjustment problems , interface with Finance , Customer Service , Supply .
Participated in the team responsible for indicating index strategies to improve engagement of people .
SAP - Worked with BPC (Business Process Champion ) for 1 year in the implementation of SAP in Brazil . Responsible for the entire process flow area within the ADM sales of OTC module of SAP .
Coordination of all reports of Sellin Division Writing using BEX Analyzer and IRIS , with user key in the creation and maintenance of regional reports for global dissemination .
SELLOUT - Coordination deployment analysis Sellout tool through partnership with business Genexis
Responsible for indicators SELLOUT ( Break , Dropsize , DOH , stock, SELLIN VS SELLOUT ) , competition analysis .
