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Duygu
Dalyanci
CV
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32 years old
Driving License
Turkey
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Employed
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Experiences
Assistant Brand Manager
Colgate Palmolive
February 2017 to October 2017
Assistant Brand Manager in Oral Care Marketing Department, focusing on Colgate Toothpaste in Whitening & Sensitivity segments
Led company’s biggest Advertising & Promotion budget together with P&L responsibility
Optic White toothpaste brand reaching the highest ever share during leadership
Double digit organic growth in both brands managed
Led the launch of Optic White variants in all pillars as traditional media, digital, e-commerce, PR and instore
Designed tactical in-store and promotional support plans
Optimized in-market pricing & cost saving projects to drive profitability
Led Save Water sustainability project, which became global best practice in Colgate & won MediaCat Felis award in Turkey
Won 2 “Simplicity” awards by optimising PR reporting and financial business review process
