Assistant Brand Manager @ Colgate Palmolive

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Experiences

Assistant Brand Manager in Personal Care Marketing Department; focusing on Hacı Şakir, Ajax, Lady Speed Stick brands
Led Advertising & Promotion budget together with P&L responsibility
Led new product launch and artwork relaunch processes in 7 categories
Developed new product “Hacı Şakir Shower Soap” in the light of consumer researches
Managed resizing, pricing and simplification actions considering market dynamics and company profitability
Won “You Can Make a Difference” award with “Bar Soap Margin Roadmap” project for increasing margin and selling price
Won “Simplicity” award by being the co-leader of the subsidiary & the leader of Personal Care Funding The Growth projects

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