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Duygu Dalyanci

CV

Duygu Dalyanci
32 years old
Driving License
Turkey
Professional Status
Employed
Available
  • CEMS Master’s degree mandatory international internship/ work component
  • Found key success factors for the Juvamine’s prospective brand website and e-commerce strategy
  • Made recommendation on Intimy’s launch decision for Italy, in the light of market research and benchmark country analysis
  • Assistant Brand Manager in Oral Care Marketing Department, focusing on Colgate Toothpaste in Whitening & Sensitivity segments
  • Led company’s biggest Advertising & Promotion budget together with P&L responsibility
  • Optic White toothpaste brand reaching the highest ever share during leadership
  • Double digit organic growth in both brands managed
  • Led the launch of Optic White variants in all pillars as traditional media, digital, e-commerce, PR and instore
  • Designed tactical in-store and promotional support plans
  • Optimized in-market pricing & cost saving projects to drive profitability
  • Led Save Water sustainability project, which became global best practice in Colgate & won MediaCat Felis award in Turkey
  • Won 2 “Simplicity” awards by optimising PR reporting and financial business review process
  • Assistant Brand Manager in Personal Care Marketing Department; focusing on Hacı Şakir, Ajax, Lady Speed Stick brands
  • Led Advertising & Promotion budget together with P&L responsibility
  • Led new product launch and artwork relaunch processes in 7 categories
  • Developed new product “Hacı Şakir Shower Soap” in the light of consumer researches
  • Managed resizing, pricing and simplification actions considering market dynamics and company profitability
  • Won “You Can Make a Difference” award with “Bar Soap Margin Roadmap” project for increasing margin and selling price
  • Won “Simplicity” award by being the co-leader of the subsidiary & the leader of Personal Care Funding The Growth projects
  • Marketing Manegement Trainee in Oral Care Marketing Department; focusing on Colgate Mouthwash portfolio
  • Leaded artwork relaunch process
  • Leaded portfolio resizing & simplification by analysing market trends
  • Adapted new global campaign to the subsidiary and managed in-store activations
  • Managed mouthwash portfolio in digital
  • Part-Time Marketing Assistant in Marketing Department; focusing on the Oncology Business Unit, mainly on the products as Xalkori, Sutent and Inlyta
  • Prepared weekly and monthly performance reports in coordination with other departments to guide marketing and sales force strategies
  • Tracked actuals, targets and realisation rates of all products in different units and informed District Managers accordingly
  • Supported Country Brand Lead in the preparation of forthcoming year’s Operating Plan
  • Communicated with Sales Representatives and gathered information about number of new patients, usage rates of our products and competitors’, consolidated the data and informing Oncology Team
  • Supported launch process and launch event of the new cancer drug Inlyta
  • Media Intern in Marketing Department; focusing on all brands of RB as Finish, Vanish, Calgon, Woolite, Cillit Bang, Airwick, Veet, Dettol, Durex, Scholl and health care products
  • Co-operated TV & non-TV & digital media agencies and brand teams
  • Informed finance department about estimated media budget, opened purchase orders and matched media invoices of TV, print, digital and outdoor ads
  • Organised advertorial projects monthly and tracked ad visuals
  • Updated quantitative files as Media Brief, Media Plan, Weekly GRP Table, Share of Voice, Social Media Reports and Brand Awareness Tracking
  • Managed Media Department for a week while Media Executive was on annual leave
  • Led new advertorial project of Vanish by coordinating creative agency, brand team, media planning agency and the channel
  • Led outdoor campaign of Finish Quantum SoBe and achieved to have one of the special executions for free by convincing the outdoor advertising agency
  • Marketing Intern in Retail Banking, Payment Systems Marketing Department; specifically worked on consumer and vehicle loans' marketing
  • Updated weekly competitive analysis of vehicle loans and consumer loans both in deposit and participation banks, calculated expenses' ratio according to legal standards and prepared monthly pivot tables
  • Leaded a project work about national and international alternative delivery channels and personal loans, conducted marketing and foreign market researches and preparation of a report on the basis of the findings
  • Had job offer at the end of the internship
  • Supported Credit Cards Section by conducting market research and informing them about up-to-date campaigns of competitors
  • Production Intern worked on the main assembly line in Production Management Department
  • Analysed visual and physical faults, detected defects, determined the underlying reasons and made suggestions to fix them
  • Conducted a time study to calculate deviations in quality measurement system, contributed to improvements and relocations aiming time saving and productivity depending on the results of analysis
  • Ride Operator of a roller coaster called “Volcano” in an amusement park as a part of Work and Travel Program
  • Relieved guests while they are anxious
  • Made announcements and operating the ride
  • Cared with guests’ problems in lost and found corner and gave them information when needed
  • Helped guests while getting on the ride