Duygu Dalyanci
CV
Internal Consultant
Urgo Group
November 2017
to January 2018
- CEMS Master’s degree mandatory international internship/ work component
- Found key success factors for the Juvamine’s prospective brand website and e-commerce strategy
- Made recommendation on Intimy’s launch decision for Italy, in the light of market research and benchmark country analysis
Assistant Brand Manager
Colgate Palmolive
February 2017
to October 2017
- Assistant Brand Manager in Oral Care Marketing Department, focusing on Colgate Toothpaste in Whitening & Sensitivity segments
- Led company’s biggest Advertising & Promotion budget together with P&L responsibility
- Optic White toothpaste brand reaching the highest ever share during leadership
- Double digit organic growth in both brands managed
- Led the launch of Optic White variants in all pillars as traditional media, digital, e-commerce, PR and instore
- Designed tactical in-store and promotional support plans
- Optimized in-market pricing & cost saving projects to drive profitability
- Led Save Water sustainability project, which became global best practice in Colgate & won MediaCat Felis award in Turkey
- Won 2 “Simplicity” awards by optimising PR reporting and financial business review process
Assistant Brand Manager
Colgate Palmolive
December 2015
to January 2017
- Assistant Brand Manager in Personal Care Marketing Department; focusing on Hacı Şakir, Ajax, Lady Speed Stick brands
- Led Advertising & Promotion budget together with P&L responsibility
- Led new product launch and artwork relaunch processes in 7 categories
- Developed new product “Hacı Şakir Shower Soap” in the light of consumer researches
- Managed resizing, pricing and simplification actions considering market dynamics and company profitability
- Won “You Can Make a Difference” award with “Bar Soap Margin Roadmap” project for increasing margin and selling price
- Won “Simplicity” award by being the co-leader of the subsidiary & the leader of Personal Care Funding The Growth projects
Marketing Management Trainee
Colgate Palmolive
July 2015
to December 2015
- Marketing Manegement Trainee in Oral Care Marketing Department; focusing on Colgate Mouthwash portfolio
- Leaded artwork relaunch process
- Leaded portfolio resizing & simplification by analysing market trends
- Adapted new global campaign to the subsidiary and managed in-store activations
- Managed mouthwash portfolio in digital
Part Time Marketing Assistant
Pfizer
March 2014
to November 2014
- Part-Time Marketing Assistant in Marketing Department; focusing on the Oncology Business Unit, mainly on the products as Xalkori, Sutent and Inlyta
- Prepared weekly and monthly performance reports in coordination with other departments to guide marketing and sales force strategies
- Tracked actuals, targets and realisation rates of all products in different units and informed District Managers accordingly
- Supported Country Brand Lead in the preparation of forthcoming year’s Operating Plan
- Communicated with Sales Representatives and gathered information about number of new patients, usage rates of our products and competitors’, consolidated the data and informing Oncology Team
- Supported launch process and launch event of the new cancer drug Inlyta
Media Intern
Reckitt Benckiser
October 2013
to February 2014
- Media Intern in Marketing Department; focusing on all brands of RB as Finish, Vanish, Calgon, Woolite, Cillit Bang, Airwick, Veet, Dettol, Durex, Scholl and health care products
- Co-operated TV & non-TV & digital media agencies and brand teams
- Informed finance department about estimated media budget, opened purchase orders and matched media invoices of TV, print, digital and outdoor ads
- Organised advertorial projects monthly and tracked ad visuals
- Updated quantitative files as Media Brief, Media Plan, Weekly GRP Table, Share of Voice, Social Media Reports and Brand Awareness Tracking
- Managed Media Department for a week while Media Executive was on annual leave
- Led new advertorial project of Vanish by coordinating creative agency, brand team, media planning agency and the channel
- Led outdoor campaign of Finish Quantum SoBe and achieved to have one of the special executions for free by convincing the outdoor advertising agency
CEMS Business Project: Student Consultant in Daymon Worldwide on “How can an online retailer differentiate in UK market?”
E-Commerce Project: Blog website design for La Sultana Jewelleries and Adwords campaign for its e-commerce website with 400 TL budget in 2 weeks time and the result of 3.31% CTR
In High Honor List at Graduation
Thesis: Perception of Entrepreneurship and Gender: Workshop Design for Awareness in ITU
Thesis: Perception of Entrepreneurship and Gender: Workshop Design for Awareness in ITU
Erasmus Exchange Program
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TOEFL
111 out of 120Advanced
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GMAT
Quantitative: 49, Verbal: 30, Overall: 650Advanced
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Zertifikat Deutsch Exam (B1 Certificate)
Overall: 223Good
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Turkish
Expert
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English
Advanced
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German
Deutsch Akademie Vienna B2.2 LevelIntermediate