Stephane DROXLER

About me

Quality : autonomy & team spirit

Training
LEAP - Schneider Electric - Leadership Excellence Acceleration Program - internal training think and act strategically, communicate as an influential leader and understand yourself to grow as a leader (2015)

Business school - INSEEC - Sales and International Marketing (1993-1996)

INSEEC - Summer session in Chapel Hill University North Carolina - Marketing (1995)

Classe préparatoire HEC - Lycée Descartes 92 - Intensive program preparing for the national competitive exam for entry to business school (1992-1993)

Skills : Direct management; Intercultural management; Projects; Transversal management

Pack Office : excel, word, powerpoint

Resume created on DoYouBuzz

Experiences

- Definition of the marketing and sales strategy associated with commerce electronics in line with the global and multichannel strategy, deployment of the e-commerce strategy taking into account other sales channels and marketing strategy,
- Management of internal teams, coordination of external service providers and project management to achieve business objectives. Motivation of teams. Establishment of the human, financial and technical resources necessary for the implementation of the e-commerce strategy
- Development of commercial action plans adapted to the objectives and the strategy; Ensure the overall coherence of action plans; Provide innovative vision in the commercial field
- Analysis of commercial management indicators, arbitration of the management of the activity and identification of levers of action to develop the market; Synthesis and use of economic and trade indicators; Budget tracking; Contribution to transversal projects and the development of partnerships; Implementation of data exchanges
- Definition of the projects and studies to be launched necessary for the evolution and Management of the generation of income account of its sector: action plans and coordination of the evolution of sites in order to Develop sales; Business and technology competitive intelligence;

- Management of Marketing teams Home & Distribution offers and customers & Management of the Distribution, Data & E-commerce Marketing teams.
- Management and Interface: Management and development of digital challenges / Work
  transversally with different departments (communication; data; quality; Excellence Commercial; pricing)
- Development of strategic marketing plans & digital marketing strategy; Development of distribution roadmaps (physical & digital); Definition and monitoring of KPI's & Reporting and implementation of corrective actions

- Management of the Marketing teams Home & Distribution offers and customers; Marketing functional: strategy, awareness, product/brand, operational. Competition study and market studies, to collect information, analyze and anticipate customer expectations.
- Development of marketing plans (market analysis, determination of targets, action plans, choice of communication axes...); Development of the digital marketing strategy to develop interactions with different clienteles, increase traffic, retain Internet users, and Increase online sales.
- Definition of the "marketing-mix" / product development axes (new or existing); Detection of new market and product opportunities; Guarantee the positioning of offers by intervening in different areas; Oversight of product development and launch as well as Implementation of promotional actions in coordination with the services Commercial.
- Distribution: choice of channels, sales force, delivery, merchandising... in Liaison with Marketing Distribution; Design of operations to develop the sale of products and company services in connection with the Marketing Communication department. Measurement and analysis of the impact of each action and rehabilitation of the Strategy based on results and market developments.

- Organize, coordinate and animate the customer marketing team; Install and stimulate a marketing culture, a sense of customer-oriented service; Set objectives and monitor the results of different operations / campaigns; Return on investment of communication and promotion operations; Manage the marketing budget; Improved sales and trade margin by product type and Clients. Carry out market studies, competition studies
- Participate in trade policy formulation and implementation; Analyze sales statistics and forecast/realized deviations, Identify the most profitable segments, propose loyalty actions & Ensure marketing monitoring
- Develop, implement or improve marketing methods; Develop and improve product databases and customer files; Design & produce marketing tools and update them: catalogs, prices, product sheets, descriptions, arguments, etc.

- Management of the Marketing team of the offer on the new residential segment. Responsible for the marketing budget assigned to the segment
- Skills building and team development on marketing aspects & business plans. Sharing marketing best practices within the team
- Management of prescription and installer customer segments: Work with the Sales team to develop the business plan as well than the customer experience in the specific segments & Support to the Sales team on promotion requests and customer presentations

- Development and management of Business & custom projects over the world. Management of the project team; Coordination and monitoring of business in different countries. Definitions & pricing information ; Definition and implementation of IT tools
- Implementation and monitoring of customized solutions projects; Piloting of actions to increase the economic performance on projects; Provide contractual & technical interface with customers and businesses. Technical and commercial support to business services.
- Significant projects : commercial & technical-industrial deployment in India, China, Brazil and Europe for a machinery manufacturer in the field of packaging

- Manager of Products & Services (Customizations) : Management of series Spacial steel enclosures; Technical and quality monitoring; Evolution of offers; Piloting of actions to increase the economic performance; Business Development & Operational Marketing : offer creation for the North American market; European OEM action plans; Migration Project SAREL & HIMEL brands to Schneider Electric
- Analysis of economic results. Forecast in terms of volumes with industrial management; Proposed improvements to increase profitability, adequacy and quality needed; Communication & Innovation ;

- Sales promotion , public tariffs , Prepare sales argument, sales team training (internal and partner), monitoring and competition survey; Communication: catalog creation, quick selection guide, Digital rule; launch new range; new product development with offer marketing; Functional Management of 3 IT specialists vendors

- Enclosures sales for the building market and Industrial Market / Work with machine manufacturers (OEM) and national installers in Paris / Ile de France / Prescription to large companies (RATP , ADP ... )

- Enclosures for the electronics and Industrial market / Develop sales on Parisians departments

Votre navigateur est obsolète !

Marketing & Sales director

E-Commerce Sales Director (France)

Marketing Director H&D and Distribution (France)

Marketing Director Home & Distribution (France)

Customer Marketing Director H&D (France)

Segment Marketing Manager Residential Market (France)

P&S Department International Project Team Manager (Universal Enclosures)

International Product Manager for Industrial enclosures

IT Enclosures France Marketing leader

Sales Engineer

Sales Engineer