Managing the marketing launch & day to day activity (paid ads, email marketing, funnel automation, press) of Katoo, a Rocket Internet Startup active in the foodtech sector.
Company Description
Katoo is a Southern European start-up aiming at facilitating the currently unstructured restaurants-suppliers relationships. We are funded by industry's top experts (Rocket Internet, Otium Capital and other serial entrepreneurs in the FoodTech space).
Developed an implementation plan for a footwear company regarding the installation of a technology solution to track customers in-store behaviour
Proposed a strategy to utilize the newly developed source of information in conjunction with existing online data to improve the quality of marketing decisions
Raise Spotahome brand awareness through the use of social media and organizing events at Bocconi University and ESADE Business School
Company Description
Spotahome is an innovative long-term house rental startup, which removes the need for in-person viewings through technology and removal of communication barriers through an excellent customer support
Key responsibility: • Support in developing and implementing the marketing strategy to acquire new users through the use of Facebook Ads, Google Adwords, and Partnership Programmes with web influencers
Key achievements: • Contributed to a 16% total registered user growth in 3 months, from 150.000 to 175.000, with an additional 12% cost per user acquired decrease. This was the highest user growth since the company was born in the same period
• Signed partnerships with web influencers for a total of 17 million potential new users
Key responsibility: • Support in the process of signing partnerships with new paying brands
Key achievement: • Contributed to the acquisition of 4 new partner brands
Key responsibility: • Optimization of Mobile App UX and improvement of the GreenJinn Dashboard functioning in cooperation with outsourced IT team
Key Achievement • Contributed to an 8% increase (from 16% to 24%) in the OCR receipt acceptance process
Company Description
GreenJinn is a fast-growing startup which leverages Artificial Intelligence to give back money to busy everyday people automatically while being conscious of prioritizing healthy eating.
