domenico casale
international management student with marketing experience in startups
Startup
Marketing
Innovation
Foodtech
Mobile Apps
29 years old
Driving License
Milan (20129) Italy
Professional Status
Student
Available
About Me
Constantly motivated towards self-improvement.
Marketing Lead - Italy & Spain
Rocket Internet
Since February 2020
- Managing the marketing launch & day to day activity (paid ads, email marketing, funnel automation, press) of Katoo, a Rocket Internet Startup active in the foodtech sector.
Business Project Analyst
BeRepublic
January 2019
to June 2019
Student Project
Barcelona
- Developed an implementation plan for a footwear company regarding the installation of a technology solution to track customers in-store behaviour
- Proposed a strategy to utilize the newly developed source of information in conjunction with existing online data to improve the quality of marketing decisions
Student Ambassador
Spotahome
July 2018
to September 2020
- Raise Spotahome brand awareness through the use of social media and organizing events at Bocconi University and ESADE Business School
Marketing Intern
GreenJinn
May 2018
to August 2018
Internship
London
United Kingdom
- Key responsibility:
• Support in developing and implementing the marketing strategy to acquire new users through the use of Facebook Ads, Google Adwords, and Partnership Programmes with web influencers
Key achievements:
• Contributed to a 16% total registered user growth in 3 months, from 150.000 to 175.000, with an additional 12% cost per user acquired decrease. This was the highest user growth since the company was born in the same period
• Signed partnerships with web influencers for a total of 17 million potential new users - Key responsibility:
• Support in the process of signing partnerships with new paying brands
Key achievement:
• Contributed to the acquisition of 4 new partner brands - Key responsibility:
• Optimization of Mobile App UX and improvement of the GreenJinn Dashboard functioning in cooperation with outsourced IT team
Key Achievement
• Contributed to an 8% increase (from 16% to 24%) in the OCR receipt acceptance process
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MS Excel
Expert
-
MS PowerPoint
Expert
-
MS Word
Expert
-
Facebook Ads
Expert
-
Google Ads
Advanced
-
Google Analytics
Advanced
-
Marketing Automation
Advanced
-
Email Marketing
Advanced
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Funnel Marketing
Advanced
CEMS merit based selection
Dual Msc in International Management and CEMS MIM Program
Bocconi University (Milan, Italy)
September 2017
to July 2019
Current weighted average: 29/30
Undergraduate Exchange Program
University of Western Australia (Perth, WA, Australia)
July 2016
to December 2016
Bocconi University merit based selection
Bsc in Business Administration and Management (CLEAM)
Bocconi University (Milan, Italy)
September 2014
to July 2017
Overall mark: 110/110 (equivalent to First Class Honours)
High School Diploma in Scientific Studies
Istituto Zaccaria (Milan, Italy)
September 2009
to July 2014