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A master SEO should excel in keyword research, content strategy, and on-page optimization to create high-quality, search-friendly content. They must have strong technical SEO skills, including website architecture, mobile optimization, and schema markup. Expertise in link-building strategies, outreach, and off-page SEO is essential, alongside proficiency with analytics tools like Google Analytics and Search Console for data-driven decision-making. A solid grasp of user experience (UX) principles, conversion rate optimization (CRO), and emerging trends like AI-driven search and voice search ensures adaptability. Lastly, excellent communication and collaboration skills are critical for aligning with stakeholders and achieving business goals.
