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Disha Manocha

Business Analyst and Product Manager

Disha Manocha
Pune (411060) India
Professional Status
Available soon
Available
About Me
A Business Analyst and Product Manager with 5+ years of experience working on a spectrum of web and mobile applications. An Agile Scrum practitioner who propel to build products that are highly focused on the respected target audience. A professional, devoted to understanding the client's business sphere and finding the finest viable solution and implementing it, thereafter.

An assorted experience of working in services and product consulting start-up as well as a product start-up has been instrumental in developing the thought framework.

Love volunteering with NGOs to support the cause of child education and evangelising a citizen's social responsibilities like environment cleanliness and reduction of carbon footprint.
Resume created on DoYouBuzz
  • Act as product owner and primary point of contact between the internal team and the client
  • Perform analysis and enrich the requirements using wireframing, brainstorming, whiteboarding, etc. and helping design team with inputs for user experience enhancement
  • Formulate requirements in the form of User Stories with clearly defined objective and acceptance criteria in Jira reducing verbal communication effort and increasing productivity of the team by 22%
  • Act as the Scrum Master ensured that all Agile Scrum ceremonies are diligently practised. Led to on-time, in-budget delivery of the product.
  • Managing scope changes within a Sprint / Release plan by facilitating impact analysis and considering modifications to the overall roadmap and release cycles
  • Identify and communicate product risks to relevant stakeholders along with risk management strategies
  • Manage and mentor Business Analysts and perform monthly reviews to ensure their and business' growth
  • Client account management for enterprise businesses as well are start-ups, responsible for helping them grow their business in turn, growing our accounts
  • Creating strategic consulting proposals for enterprise businesses and then measuring the impact of the solutions proposed
  • A social impact FinTech start-up that aims at ‘organizing’ the unorganized workforce which includes millions of ‘unregistered’ workers in a typical Indian household – maids/ housekeepers, cooks, nannies, drivers and more and strives to include them financially in the economy of India.

    Recognized us as one to the start-ups that have the potential to create an impact across a large number of households, a portfolio company of Caribou Digital's DFS Lab - a Bill and Melinda Gates-funded FinTech accelerator.

    Read more about the Serv’d on -
    The Economic Times: https://goo.gl/UM3TbZ
    Forbes: https://goo.gl/Gbkqyi
  • Highlights
    • Manoeuvred the product through different phases from
      Ideation -> Validation -> MVP creation
    • The only Indian start-up to be selected out of 400 by DFS Labs: Bill and Melinda Gates Foundation to participate in their boot camp
    • Contributed to building the prototype that won us the $100,000 grant from Bill and Melinda Gates Foundation in 2016
  • Ideation and Validation
    • Requirements elicitation with key stakeholders
    • Market research analysis for the untapped target segment
    • Product market fit: Pervasiveness of the problem
    • Technology market fit e.g. using different interfaces for two types of users at diverse ends of the technology spectrum
    • Creating user flows, functional wireframes and static prototypes
    • Prototype testing on the field with real users
    • Gathering feedback through face to face interaction with users
  • Project Execution
    • Creating product roadmap
    • Requirement management of multiple internal and external stakeholders
    • Release planning and management as per phases and sprints
    • Product backlog grooming and prioritization
    • Writing user stories and acceptance criteria
    • Conducted user acceptance testing
    • Present product demo to stakeholders and users for major releases
    • Designing integration flows for third-party tools: Payment gateway, notifications, analytics, etc
  • Operational Readiness
    • Setting up processes for call centre operations
    • Integrating multiple systems enabling the seamless flow of data through various touchpoints e.g. ticketing system, telephony services, etc
    • Triggers and content for social media sharing
  • Adoption and Strategy
    • Built a model for credit rating engine for domestic staff
    • Formulating various methods to extend the value proposition vertically and horizontally i.e. one-to-one, one-to-many
    • Influencing strategy roadmap based on data collected in field activities
  • Miscellaneous
    • Managing complete end-to-end recruitment of engineering team, from engaging an agency, formulating interview process, salary negotiations
  • Journey -
    1. Worked with the founders to ideate on the concept of financial inclusion for domestic staff in India, who currently do not even have a bank account. Worked to create a roadmap for an app that will enable raising invoices on the staff’s behalf that can be paid online and a salary statement can be generated for them which will serve as their income proof for financial institutions.
    2. Created a Lo-fi prototype to test the user acceptance of the application on the ground and collected feedback to incorporate in the development cycle to improvise on the design.
    3. Developed and launched the MVP through the activation campaign in collaboration with Lowe LINTAS and successfully onboard 1000 domestic staff members in a span of 20 days.
    4. Invited by DFS Labs - Bill and Melinda Gates Foundation in 2016 to participate in a product boot camp for FinTech Start-ups and won a grant of $100,000
    5. Expanded the product to include unorganized service staff e.g. newspaper vendors and milkman and made the product more scalable to enable more roles to be added in the future
    6. Set up the operations for consumers and service providers including a call center, ticketing system, and telephony services.
  • Webonise Lab is a product development consultancy with a team of talented software engineers, usability experts and business analysts.
  • Highlights
    • Worked on Canadian resort website which was awarded the best E-tourism website in Canada
    • Administered efficient use of JIRA(project management tool) across the organization which increased productivity by 15%
  • Understand and analyse client requirements and conduct market, competitor research
  • Convert project requirement briefs into detailed specification document (Master story list) as per Agile principles
  • Write user stories and acceptance criteria
  • Create wireframes to detail out the necessary functionality as a skeletal framework of a page/screen
  • Actively engage with UX team to get lo-fi prototypes for proactive user testing
  • Collaborate with the engineering team for relevant technical implementation and negotiate a reasonable delivery schedule
  • Prepare a release roadmap for the project/product delivery
  • Serv'd Tech Pvt. Ltd., Pune -
    A social impact fintech start-up working towards financial inclusion of the unorganised workforce like maids, cooks, nannies and drivers by initially building a two-way marketplace.
    Product: Mobile app for consumers to pay their monthly invoices online which leads to creation of work history and transaction trails for their respective service providers
    Target Group: Service Providers(domestic staff), Service Consumers(IT professionals, Housewives)
    Technology: iOS, Android, Ruby on Rails
  • Royal Park LLC, Dubai -
    A company which manages Dubai as a destination. One of the foremost tourist visa issuers in Dubai.
    Problem Statement: Low operational efficiency due to manual operations and unavoidable discrepancies in data as well as high turnaround time for each enquiry
    Product: A B2B booking engine for hotels, activities and transport to be sold as a package
    Target Group: Tour operators, travel agencies(e.g. Thomas Cook)
    Technology: Ruby on Rails, HTML5/CSS, Bootstrap
  • RedHat LLC, Raleigh, USA -
    Product: To build a partner finder application to match relevant partners in the RedHat network with each other based on their business needs and create a partnership agreement on RedHat's platform
    Target Group: RedHat's existing customers mostly Enterprises
    Technology: Salesforce, Ionic
  • Beck's Hybrids FARMserver, Atlanta, USA -
    Beck's is one of the leading hybrid seed retailers in the USA. Employ genetic study to create the best variety of seeds.
    Problem Statement: Tool for farmers to help them manage their farms, increasing their crop produce every year
    Product: Precision Agriculture tool to help with record keeping of crop produce, seed selection based on soil quality, comparison of yield data, etc.
    Target Group: Farmers with more than 50 acres of farmland
    Technology: ArcGIS, iOS, Android, NodeJS
  • KreateLabs Pvt. Ltd., Pune, India-
    Product: 3D Printing Marketplace to connect artists with the closest and most economic 3D printing vendors
    Target Group: Jewellery designers, custom goods designers, automobile engineers, civil architects
    Technology: Scala
  • FanRag LLC, Raleigh, USA-
    Product: Revamp of the existing sports community portal and mobile app to increase user engagement and retention on the portal by introducing forums, fantasy games and fan-clubs
    Target Group: Sports enthusiasts
    Technology: PHP, HTML5/CSS, Bootstrap
  • White Oaks Resort and Spa, Niagara-on-the-Lake, Canada -
    A luxury resort and spa
    Product: Responsive website for online presence and increase customer convenience by providing them with a way to book events e.g. weddings in advance and also plan and manage their itinerary of events during the stay
    Target Group: Luxury travellers
    Technology: PHP, Opencart, HTML5/CSS
  • Extentia Information Technology Pvt. Ltd. is a global Software development and consulting organization with offices in the USA and Germany and development centre in India. It is committed to delivering high quality, cost-effective, information technology solutions.
  • Worked on Human Resource Management System for internal use of the organization
  • Involved in analyses and requirements gathering from various internal stakeholders
  • Development of system using PHP, jQuery, JavaScript, Ajax
  • Delivered a presentation to the web team on HTML 5 - http://prezi.com/ltqplopegdnj/extentia-html5-final/

Master of Business Administration (MBA-IT)

Symbiosis International University

July 2011 to May 2013
  • Major in Banking and financial markets
  • E-member at National Entrepreneurship Network(NEN)
  • Chief Editor of the College magazine Cursor 2.0


Bachelor of Computer Applications (BCA)

Christ University

June 2008 to April 2011
  • Major in Multimedia systems and Distributed systems
  • Member of The Debating Society and Christ University-Model United Nations
  • Student Representative of BCA department
  • Reading: mostly fiction, favourite author Dan Brown
  • Dancing
  • Hiking
  • Project Management: Atlassian JIRA, Trello
    Advanced
  • Wireframe: Mockflow, Cacoo
    Advanced
  • Diagrams: Lucidchart
    Good
  • Prototyping: Invision
    Good
  • Project Communication: Basecamp, Slack
    Advanced
  • Roadmaps and Gantt: Smartsheet
    Good
  • Data: Microsoft Word, Excel
    Good
  • Web Analytics: Google Analytics, Piwik
    Good
  • Mobile Analytics: Mixpanel
    Good
  • Web Design: Photoshop, Canva
    Good
  • Requirements Analysis and documentation
    Good
  • Agile Methodologies - SCRUM, Kanban
    Good
  • Effective Stakeholder communication
    Advanced
  • Consulting and Kick off Proposals
    Good
  • Wire-framing and prototyping
    Advanced
  • Customer centricity
    Advanced
  • User Experience
    Advanced
  • Product Management
    Good
  • English
    Advanced
  • Hindi
    Advanced