Diep Bui - Product / Marketing / Innovation Manager in Skincare & Color Cosmetics

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Experiences

In charge of Trade Shows and Products sections, providing global view and analysis of beauty trends from raw material suppliers to end consumers.
Managing the Trade Shows editorial portfolio with expansion into other industries such as foods and technology
Handling relations with press team of trade shows, suppliers, and brands
Analyzing and tracking new trends in product launches from all beauty categories
Scouting new concepts and innovations in formulations, ingredients, and packaging
Covering an extensive range of international beauty, packaging, and design trade events
Working with the forecast team on developing product concepts for upcoming seasons
Delivering insights and recommendations to address clients’ needs in marketing and product development plans

Learn more

Responsible for the content agenda, coordinating a network of over 100 collaborators worldwide to achieve editorial schedule and budget planning.
Developing content strategy to meet clients’ demands in industry trends and market insight
End-to-end management of all editorial projects
Managing email marketing to keep clients engaged with the development of content
Conducting market research for Bespoke projects of various global companies in the industry

Responsible for curating images to inspire and help clients develop their creative projects on the visual aspect.
Managing an image bank of over 1 million pictures
Regular corresponding with the marketing and graphic designer teams of clients to support them with image research

Conducting social campaigns to keep the company engaged with local community.

Part of the core team who set up the local adaption of American channel CNBC into Vietnamese market.

Education