Designed and implemented Chinese-customer-focused strategy, built respective sales team of 5 focusing exclusively on Chinese landlords, contributing 30% of company’s 5x properties-under-management increase from 20 to 100
Planned and executed marketing campaigns, including writing and posting promotional articles on Chinese-customer-heavy media platforms, gaining 500 average views
Established business, increased the DMV by 333% to $1000 with average 16% monthly growth, achieved 60% profit margin while studying full-time
Developed and optimised cooking, delivery and customer service processes, maintaining constant high standard customer service while under pressure, resulting in a repurchase rate over 60%
Differentiated business with rare ingredients from China and unique packaging, achieving 200-300% higher spending per transaction than competitors and 15% extra premium
Organised and conducted workshop for 30 African farmers on essential financial knowledge in rural African village, reinforcing their willingness to utilise the local banking system