I am an enthusiastic and passionate business and operations director with a wealth of experience in experiential, live events, and most recently brand advocacy and training. Throughout my career I have always sought out opportunities to both challenge myself and to learn; most notably I co-founded and acted as Operations Director at Bright, an experiential agency. My skill set is varied and I consider myself adaptable, versatile, and well versed in client services, training, content, event production and have first-hand experience of setting up and running a small business. I enjoy working closely with strategists, creatives and producers to create stand out work for the client.
After establishing myself as a key member of the Smirnoff Original Nights Team I was given the opportunity to take on more responsibility, in addition to managing core elements of the larger events (creative, staffing, talent booking, logistics,) I was tasked with the ideation and execution of the supporting on-trade activity across the capital. This provided me with the opportunity to hone and improve upon the skills I had previously learnt, but also to take on new challenges including:
Full budgetary control of the on-trade activity
Direct client contact
Amplification
I take particular pride in not just the success of the activity, which once again was well received by the consumer and the client, but also in the financial performance of the account itself, being set a profit target and beating it is a strong motivator for me.
