I am an enthusiastic and passionate business and operations director with a wealth of experience in experiential, live events, and most recently brand advocacy and training. Throughout my career I have always sought out opportunities to both challenge myself and to learn; most notably I co-founded and acted as Operations Director at Bright, an experiential agency. My skill set is varied and I consider myself adaptable, versatile, and well versed in client services, training, content, event production and have first-hand experience of setting up and running a small business. I enjoy working closely with strategists, creatives and producers to create stand out work for the client.
This was an exciting opportunity to broaden my skillset and challenge myself whilst building upon my experience in experiential. MKTG create and execute B2B global brand advocacy and training programs for Apple, Beats, and are in the planning phases with DAZN. I was brought in to lead on both the Apple Enterprise and DAZN programs.
Apple Enterprise My role broadly covered the following key areas:
Collaborating with the strategy and content teams to develop a global education and engagement strategy designed to increase adoption of Mac within Apple’s major enterprise accounts
Working closely with the client and internal training team to create bespoke Mac training content for both live and virtual delivery
In conjunction with the client's event team and MKTG internal production lead, the development of bespoke event concepts for Apple's key accounts
DAZN My role broadly covered the following key areas:
Building on the first round pitch where we set out our solution for an international education and incentive program used to drive advocacy and sales within DAZN’s global retail partnerships
Development of a 9-month pilot proposal focussed on execution in one market; covering content and training strategy, detailed store visit scheduling, evaluation framework, and detailed costings
With this being my first agency role since wrapping up Bright it was important for me that it represented both an opportunity to learn but also a chance to bring my experience to the forefront. I relished the opportunity the collaborate with the internal strategy, content, and training functions within MKTG, and despite the challenges we faced as a small agency we were able to produce fantastic work for our clients.
