David Foo
Marketing Specialist
Marketing
Data Analytics
Content Creation
Program Development
Design
28 years old
Waco (76706) United States (Texas)
Professional Status
Student
Available
About Me
Born in Kuala Lumpur, Malaysia, I had the opportunity to see a nation struggle to find its sense of identity and develop into an established country. Traveling around the world to various countries has left me with a love to hear stories as it lays a foundation for a wider worldwide perspective. Now as a soon to graduate Marketing Major at Baylor University, I hope to find a position that will allow me to help analyze the best way to communicate good stories.
Marketing Specialist
Baylor Campus Recreation
Since September 2017
- Initiated continued use of video campaigns to attract higher participation in activities and events
- Centralized key early practices of social media accounts to increase online presence
- Collaborated with team members to increase social media following by 80% annually over a course of three years
- Capture and record relevant content for social media accounts to engage applicable audiences
Marketing Intern
Essilor Of America
June 2019
to August 2019
- Formulated a plan to revitalize a B2B marketing program to simultaneously increase the satisfaction of members and grow the number of participants
- Conducted a collaborated research with the sales department on the current state of the marketing program and its strategies
- Quantified relevant data identifying specific areas in which the program needed to be improved
- Created digital examples of the proposed improvements to sales tool used within the marketing program
- Pitched a finalized proposal with analyzed data, needed timeline, and specific KPIs
Marketing Intern
Baylor Continuing Education
May 2018
to December 2018
Waco
United States - Texas
- Directed and created 12 video promotional marketing campaigns, generating 455 minutes of watch time from 1441 unique Facebook accounts
- Collected and summarized data analysis on all social media activity as a presentation to the director of the organization for the consideration for future marketing plans
- Introduced online advertisement services for the department and communicated steps in which the service could be fully utilized
- Developed and analyzed 3 Facebook paid promotional campaigns, resulting in a reach of 2574 unique accounts in the local Waco area with 81 direct post engagements at the acquisition cost of $0.52 per engagement
Skills
Digital Marketing
-
Google Ad Certified
Good
-
Facebook Ads
Good
Adobe Suite
-
Photoshop
Good
-
Lightroom
Good
-
Premier Pro
Advanced
Website Development
-
Weebly
Advanced
-
Squarespace
Advanced
-
WordPress
Good
Microsoft
-
Office
Advanced
-
Excel
Good
- I was blessed to be able to travel to several countries to gain a wider appreciation for culture and perspective
- Countries traveled to include Singapore, Hong Kong, Vietnam, China, Cambodia, and Australia
- I have lived in Malaysia since birth but have now moved to the United States to complete my education
- Since freshmen year I have joined a professional quidditch team which competes nationally with over 150 teams in the United State
- Esports has continued to pique my interest over the years as the competitive scene has continued to grow and gain attention
- I also support the Anaheim Ducks hockey team as they were the first team I got to watch play live when I first travelled to the United States
