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Dany Bejjani

Customer Marketing Leader at Faurecia Seating

Professional Status
Employed
Open to opportunities

Customer Marketing Leader

Faurecia Automotive Seating
Since January 2018
  • In charge of defining Complete Seat Business Model with CBUs (Customer Business Units) and interface with clients
  • Support for CBUs for innovation pricing and customer strategy
  • Perimeter of French & North American customers
  • Support for Innovation projects in Market Potential, Business Model and Pricing

Market Intelligence Analyst

Faurecia Automotive Seating
October 2015 to December 2017
Full-time
Brières les Scellés
France
  • Database Administration:
    • Interface with data providers (such as IHS and more)
    • Consolidation of different sources of competitive intelligence data
    • Process and data quality continuous improvement and optimization
  • Strategic Marketing:
    • Strategic plan support for Sales & Programs, Strategy & Innovation
    • Automotive market customer segmentation, seat features analysis, innovations pricing and market sizing, seating market valuation, competitive watch, M&A studies and scoping
  • Project Management:
    • Project manager for the implementation of a mapping tool for all Business Group
    • Project manager for qualitative and quatitative research (more than 2,000 consumers in China, USA, Europe)
    • Project manager for the implementation of a new database digital tool
  • Other tasks:
    • Support for Auto Shows "Who supplies Whom?"
    • Management of the online "Market Intelligence" page for all Faurecia stakeholders

Technology Intelligence Analyst

Faurecia Groupe
May 2015 to September 2015
Internship
Paris
France
  • Created a map of existing processes, research and knowledge
  • Identified and assess current and potential data sources
  • Worked with team members to translate requirements into specifications for a technology / business intelligence system

Market Intelligence Analyst

Plastic Omnium
August 2014 to January 2015
Internship
Paris
France
  • Contribute to the update and continuous improvement of market intelligence tools; significantly improved skills with databases, pivot tables and multiple Excel formulas
  • Prepare the weekly press release
  • Contribute to the competitors
  • Identify relevant market trends related with the automotive industry and alternative propulsion systems
  • Document automotive manufacturers and suppliers’ global footprint worldwide
  • Contribute to market analysis presentations and forecast reporting

Marketing Analyst

R-O-I Marketing
June 2012 to August 2014
Freelancer
Paris
France
  • In charge of conducting quantitative research for a wide range of clients
  • The company uses the MCA® (Market Contact Audit) platform to help advertisers better allocate their marketing and communication resources.
  • Example of clients that have trusted ROI\marketing: Nissan, L’Oréal, Kellogg’s, Bouygues Telecom, Nespresso, Monoprix, Quick, FNAC, Maxxium, Jim BEAM, 3 Suisses, TF1, Pernod Ricard
  • Analysis conducted – and not limited to: sales funnel, SWOT analysis of brand, category experience and touchpoints influence, Cost efficiency, Mass Media and Digital efficiency etc..
  • Light Vehicle production
  • Automotive trends (Weight reduction, EVs, Hybrids, Mobility...)
  • Seating market knowledge in different product families (Mecanisms, Frames, Foam, Accessories, Covers, etc...)
  • Knowledge of connected and autonomous vehicle
  • Defining, measuring and tracking KPIs
  • Market research & analysis
  • Databases and pivot tables
  • Qlikview
  • Geomarketing (Google Maps solutions, Articque (C&D) )
  • Anaplan solution
  • "Se perfectionner aux études quantitatives" ISM Marketing
  • Project Management
  • Arabic (Native proficiency)
  • French (Native proficiency)
  • English (Full professional proficiency)

Master of Business Administration (MBA)

Grenoble Ecole de Management - Grenoble Graduate School of Business

September 2013 to June 2015
Covered basic business topics and academia.
Specialized in International Business Development.
Worked on a thesis on 'Measuring the impact of Market Intelligence and competitivity'
Graduated with distinction (overall grade > 15/20)
Learn more

Bachelor's degree

Universite Saint-Joseph

September 2006 to June 2012
Economics
  • History, philisophy, human sciences
  • Business and political economy studies / papers
  • Fantasy / world building
  • Football
  • Tennis
  • Guitar Bass, Guitar