In charge of conducting quantitative research for a wide range of clients
The company uses the MCA® (Market Contact Audit) platform to help advertisers better allocate their marketing and communication resources.
Example of clients that have trusted ROI\marketing: Nissan, L’Oréal, Kellogg’s, Bouygues Telecom, Nespresso, Monoprix, Quick, FNAC, Maxxium, Jim BEAM, 3 Suisses, TF1, Pernod Ricard
Analysis conducted – and not limited to: sales funnel, SWOT analysis of brand, category experience and touchpoints influence, Cost efficiency, Mass Media and Digital efficiency etc..