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Dany Bejjani

Customer Marketing Leader at Faurecia Seating

Professional Status
Employed
Open to opportunities

Marketing Analyst

R-O-I Marketing
June 2012 to August 2014
Freelancer
Paris
France
  • In charge of conducting quantitative research for a wide range of clients
  • The company uses the MCA® (Market Contact Audit) platform to help advertisers better allocate their marketing and communication resources.
  • Example of clients that have trusted ROI\marketing: Nissan, L’Oréal, Kellogg’s, Bouygues Telecom, Nespresso, Monoprix, Quick, FNAC, Maxxium, Jim BEAM, 3 Suisses, TF1, Pernod Ricard
  • Analysis conducted – and not limited to: sales funnel, SWOT analysis of brand, category experience and touchpoints influence, Cost efficiency, Mass Media and Digital efficiency etc..