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Dany Bejjani

Customer Marketing Leader at Faurecia Seating
French

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Market Intelligence Analyst

Faurecia Automotive Seating
October 2015 to December 2017
Full-time
Brières les Scellés
France
  • Database Administration:
    • Interface with data providers (such as IHS and more)
    • Consolidation of different sources of competitive intelligence data
    • Process and data quality continuous improvement and optimization
  • Strategic Marketing:
    • Strategic plan support for Sales & Programs, Strategy & Innovation
    • Automotive market customer segmentation, seat features analysis, innovations pricing and market sizing, seating market valuation, competitive watch, M&A studies and scoping
  • Project Management:
    • Project manager for the implementation of a mapping tool for all Business Group
    • Project manager for qualitative and quatitative research (more than 2,000 consumers in China, USA, Europe)
    • Project manager for the implementation of a new database digital tool
  • Other tasks:
    • Support for Auto Shows "Who supplies Whom?"
    • Management of the online "Market Intelligence" page for all Faurecia stakeholders
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