Expériences — Dany Bejjani

Experiences

In charge of defining Complete Seat Business Model with CBUs (Customer Business Units) and interface with clients
Support for CBUs for innovation pricing and customer strategy
Perimeter of French & North American customers
Support for Innovation projects in Market Potential, Business Model and Pricing

Database Administration:
- Interface with data providers (such as IHS and more)
- Consolidation of different sources of competitive intelligence data
- Process and data quality continuous improvement and optimization
Strategic Marketing:
- Strategic plan support for Sales & Programs, Strategy & Innovation
- Automotive market customer segmentation, seat features analysis, innovations pricing and market sizing, seating market valuation, competitive watch, M&A studies and scoping
Project Management:
- Project manager for the implementation of a mapping tool for all Business Group
- Project manager for qualitative and quatitative research (more than 2,000 consumers in China, USA, Europe)
- Project manager for the implementation of a new database digital tool
Other tasks:
- Support for Auto Shows "Who supplies Whom?"
- Management of the online "Market Intelligence" page for all Faurecia stakeholders

Created a map of existing processes, research and knowledge
Identified and assess current and potential data sources
Worked with team members to translate requirements into specifications for a technology / business intelligence system

Contribute to the update and continuous improvement of market intelligence tools; significantly improved skills with databases, pivot tables and multiple Excel formulas
Prepare the weekly press release
Contribute to the competitors
Identify relevant market trends related with the automotive industry and alternative propulsion systems
Document automotive manufacturers and suppliers’ global footprint worldwide
Contribute to market analysis presentations and forecast reporting

In charge of conducting quantitative research for a wide range of clients
The company uses the MCA® (Market Contact Audit) platform to help advertisers better allocate their marketing and communication resources.
Example of clients that have trusted ROI\marketing: Nissan, L’Oréal, Kellogg’s, Bouygues Telecom, Nespresso, Monoprix, Quick, FNAC, Maxxium, Jim BEAM, 3 Suisses, TF1, Pernod Ricard
Analysis conducted – and not limited to: sales funnel, SWOT analysis of brand, category experience and touchpoints influence, Cost efficiency, Mass Media and Digital efficiency etc..

Dany Bejjani