Contribute to the update and continuous improvement of market intelligence tools; significantly improved skills with databases, pivot tables and multiple Excel formulas
Prepare the weekly press release
Contribute to the competitors
Identify relevant market trends related with the automotive industry and alternative propulsion systems
Document automotive manufacturers and suppliers’ global footprint worldwide
Contribute to market analysis presentations and forecast reporting
In charge of conducting quantitative research for a wide range of clients
The company uses the MCA® (Market Contact Audit) platform to help advertisers better allocate their marketing and communication resources.
Example of clients that have trusted ROI\marketing: Nissan, L’Oréal, Kellogg’s, Bouygues Telecom, Nespresso, Monoprix, Quick, FNAC, Maxxium, Jim BEAM, 3 Suisses, TF1, Pernod Ricard
Analysis conducted – and not limited to: sales funnel, SWOT analysis of brand, category experience and touchpoints influence, Cost efficiency, Mass Media and Digital efficiency etc..
Grenoble Ecole de Management - Grenoble Graduate School of Business
September 2013
to June 2015
Covered basic business topics and academia. Specialized in International Business Development. Worked on a thesis on 'Measuring the impact of Market Intelligence and competitivity' Graduated with distinction (overall grade > 15/20)