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Danni Birk Laursen

MSc Business Development

Danni Birk  Laursen
Copenhagen (1700) Denmark
Professional Status
Student
Open to opportunities
About Me
A result-driven, team-oriented Business Developer with a broad-based experience and hands-on skill in the cost-effective management of projects, and highly effective training and teambuilding strategies.

Skilled communicator, instructor, and projectleader with the flexibility and experience required to adjust to rapidly changing environments and frequently shifting priorities.

Ability to effectiely and efficiently manage simultaneously occurring projects with tight deadlines, by using innovative managerial skills and abilities and out-of-the-box thinking.

MSc in Business Development

Grenoble Ecole de Management - Grenoble Graduate School of Business

September 2011 to June 2013
Grenoble Ecole de Management possess the 3 accreditations which distinguishes the best management schools in the world (less than 1% possess all three):
•AACSB International (Association to Advance Collegiate Schools of Business),
•EQUIS (European Quality Improvement System),
•AMBA (Association of MBAs) pour ses programmes MBA et MIB.

MBA ranks 9 in Financial Times 2011 Business MBA Ranking
Learn more

BSc in Economic and Business Administration - Business Information Systems

Handelshøjskolen i Århus

September 2008 to June 2011
BSc in Economics and Business Administration - Business Information Systems is a BSc study programme combining business administration and organisational issues with insights into information technology.

The educations purpose is to develop business administrators with a solid knowledge within the areas of finance and information technology

Global Business Development Engineer

Aalborg University

September 2007 to January 2008
Developing skills in engineering and Business combined.
Project with Equinox (former fitness center in dk), to analyze business processes.

DGI – Surf & Cross Team

Sports School in Sønderborg

January 2006
4 month with Surf and Cross team, focusing on Windsurfing, Kite surfing, Wave surfing, Mountain bike, Climbing and Kayak.
Taking part in social events, marathon arrangement, etc.

High School

Viborg Gymnasium

September 2003 to June 2006
English, French, Math, Physics, History, Music

Key Account Executive

British American Tobacco
Since February 2014
  • Ensure an effective Key Account Team, which take professional and informed decision inline with strategic prioritizations and recommendations.
  • Provide insight into critical Key Account performances, in order to determine future KA Strategy.
  • Dialogue and Negotiation with Key Accounts, in order to create mutual beneficial agreements.
  • Ensure that online sales through our customers comply with legal- and visual standards.

Swidish Snus Brand Executive

British American Tobacco
Since September 2013
  • Support Sweden and Norway in executing new key priority snus brand.
  • Develoep a plan to ensure engagement from retail and fieldforce at launch.
  • Develop tool to track and communicate performance of key KPI's post launch, to be able to take informed decision and spot critical areas which need attantion.

Trade Activation Executive

British American Tobacco
Since February 2013
  • Responsible for Route to Market, Adult Tobacco Shopper Marketing, and Customer Management.
  • Manage, develop, and track performance in BoomBoom (New revolutionary sales device)outlets and coordinate roll out to a wider universe.
  • Support on merchandising management, inventory, and problem solving.
  • Systematically monitor and understand actual market experience on an ongoing basis to develop insights to drive effectiveness of different communication activities.
  • Contribute to the DK Trade Strategy pillar of leading the FMC catagory by developing the catagory management capabilities and planogramming quality.

Trade Marketing Development

British American Tobacco
August 2012 to January 2013
  • Work with Planning, Execution and CRM within the Marketing Department
  • Deployment of innovative trade furnitures within 2012 and 2013.
  • Responsible for independently carrying out strategic projects related to Marketing.

Business Developer

Qoveo
August 2011 to May 2012
  • Building a Business Development strategy for Qoveo’s expansion into Russian.
  • Propose future BtoB- and partnership opportunities in Russia and the CIS countries.
  • Analysing the Russian market structure and HR- and E-learning trends.
  • Structuring and designing marketing strategies for Financelab Aarhus.
  • Engage in board meetings, as well as daily dialogue about the future events and possibilities.
  • Experience with Adobe Photoshop, Illustrator and InDesign
  • Administration of the CRM system with Microsoft Dynamic CRM.
  • Provide courses and training, manage external customers, Support and helpdesk.
  • Promote 55 ICT Educations at University level in Denmark, primarily at fairs and school.
  • Sell the educations, based on knowledge, experience and engagement, using human skill developed as team-builder, event manager and swimming coach.

Lifeguard

Viborg Swimming Bath and Gym Center
January 2004 to April 2011
  • Provide a safe and secure environment, through overview, dialogue and preventing accidents.

Sports Trainer and Event Manager

Camping La Quercia
July 2006 to September 2006
  • Sports Trainer for Children and Adults (different age groups):
  • Swimming Instructor
  • Windsurf Teacher
  • Tennis Instructor
  • Kayak Instructor
  • Event Manager consisted of:
  • Set up Sport Events (turnaments in football, volleyball, tennis, tabletennis, kayak, etc.)
  • Motivate guests to participate in sports-, music-, and other events.
  • Team Building
  • Online Trading and Investing
  • Fitness Instructor
  • Change Management
  • Business Planning
  • Project Finance
  • Innovation Management
  • Project Management
  • Business Process Improvement
  • Global Business Development
  • Online Advertising
  • Marketing Communications
  • Market Analysis
  • Business Valuation
  • International Negotiations
  • Adobe Creative Suite
  • Investments
  • Business Strategy
  • Adobe Master Collection CS4
  • MS Office 2011
  • MS Dynamic CRM
  • Wordpress
  • Mailchimp
  • SAP
  • SPSS
  • Danish (Native)
  • English (Fluent)
  • Swedish/Norwegian (Fluent)
  • French (Good)
  • German (Beginner)
  • GCMS Advanced Trading Diploma
  • Business Development
  • Emerging Markets
  • Developing Countries
  • Business Analysis
  • Running - Marathon
  • Swiss Alpine Marathon 2010
  • Windsurfing
  • Mountainbiking
  • Business Development
  • Strategy & Marketing
  • Emerging Markets
  • Developing Countries
  • Business Analysis
  • International Corporate Finance
  • Investment Banking
  • Trading