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Danni Birk Laursen

MSc Business Development

Danni Birk  Laursen
Copenhagen (1700) Denmark
Professional Status
Student
Open to opportunities
About Me
A result-driven, team-oriented Business Developer with a broad-based experience and hands-on skill in the cost-effective management of projects, and highly effective training and teambuilding strategies.

Skilled communicator, instructor, and projectleader with the flexibility and experience required to adjust to rapidly changing environments and frequently shifting priorities.

Ability to effectiely and efficiently manage simultaneously occurring projects with tight deadlines, by using innovative managerial skills and abilities and out-of-the-box thinking.

Trade Activation Executive

British American Tobacco
Since February 2013
  • Responsible for Route to Market, Adult Tobacco Shopper Marketing, and Customer Management.
  • Manage, develop, and track performance in BoomBoom (New revolutionary sales device)outlets and coordinate roll out to a wider universe.
  • Support on merchandising management, inventory, and problem solving.
  • Systematically monitor and understand actual market experience on an ongoing basis to develop insights to drive effectiveness of different communication activities.
  • Contribute to the DK Trade Strategy pillar of leading the FMC catagory by developing the catagory management capabilities and planogramming quality.