Danni Birk Laursen
MSc Business Development
Copenhagen (1700) Denmark
Professional Status
Student
Open to opportunities
About Me
A result-driven, team-oriented Business Developer with a broad-based experience and hands-on skill in the cost-effective management of projects, and highly effective training and teambuilding strategies.
Skilled communicator, instructor, and projectleader with the flexibility and experience required to adjust to rapidly changing environments and frequently shifting priorities.
Ability to effectiely and efficiently manage simultaneously occurring projects with tight deadlines, by using innovative managerial skills and abilities and out-of-the-box thinking.
Skilled communicator, instructor, and projectleader with the flexibility and experience required to adjust to rapidly changing environments and frequently shifting priorities.
Ability to effectiely and efficiently manage simultaneously occurring projects with tight deadlines, by using innovative managerial skills and abilities and out-of-the-box thinking.
Key Account Executive
British American Tobacco
Since February 2014
- Ensure an effective Key Account Team, which take professional and informed decision inline with strategic prioritizations and recommendations.
- Provide insight into critical Key Account performances, in order to determine future KA Strategy.
- Dialogue and Negotiation with Key Accounts, in order to create mutual beneficial agreements.
- Ensure that online sales through our customers comply with legal- and visual standards.
Swidish Snus Brand Executive
British American Tobacco
Since September 2013
- Support Sweden and Norway in executing new key priority snus brand.
- Develoep a plan to ensure engagement from retail and fieldforce at launch.
- Develop tool to track and communicate performance of key KPI's post launch, to be able to take informed decision and spot critical areas which need attantion.
Trade Activation Executive
British American Tobacco
Since February 2013
- Responsible for Route to Market, Adult Tobacco Shopper Marketing, and Customer Management.
- Manage, develop, and track performance in BoomBoom (New revolutionary sales device)outlets and coordinate roll out to a wider universe.
- Support on merchandising management, inventory, and problem solving.
- Systematically monitor and understand actual market experience on an ongoing basis to develop insights to drive effectiveness of different communication activities.
- Contribute to the DK Trade Strategy pillar of leading the FMC catagory by developing the catagory management capabilities and planogramming quality.
Trade Marketing Development
British American Tobacco
August 2012
to January 2013
- Work with Planning, Execution and CRM within the Marketing Department
- Deployment of innovative trade furnitures within 2012 and 2013.
- Responsible for independently carrying out strategic projects related to Marketing.
Trade Activation Executive
British American Tobacco
February 2013
to August 2013
- Responsible for Route to Market, Adult Tobacco Shopper Marketing, and Customer Management.
- Manage, develop, and track performance in BoomBoom (New revolutionary sales device)outlets and coordinate roll out to a wider universe.
- Support on merchandising management, inventory, and problem solving.
- Systematically monitor and understand actual market experience on an ongoing basis to develop insights to drive effectiveness of different communication activities.
- Contribute to the DK Trade Strategy pillar of leading the FMC catagory by developing the catagory management capabilities and planogramming quality.
Business Developer
Qoveo
August 2011
to May 2012
- Building a Business Development strategy for Qoveo’s expansion into Russian.
- Propose future BtoB- and partnership opportunities in Russia and the CIS countries.
- Analysing the Russian market structure and HR- and E-learning trends.
Design/Marketing Responsible
Financelab Århus
November 2010
to September 2011
- Structuring and designing marketing strategies for Financelab Aarhus.
- Engage in board meetings, as well as daily dialogue about the future events and possibilities.
- Experience with Adobe Photoshop, Illustrator and InDesign
Trade Marketing Development
British American Tobacco
August 2012
to January 2013
- Work with Planning, Execution and CRM within the Marketing Department
- Deployment of innovative trade furnitures within 2012 and 2013.
- Responsible for independently carrying out strategic projects related to Marketing.
Design/Marketing Responsible
Financelab Århus
November 2010
to September 2011
Aarhus
- Structuring and designing marketing strategies for Financelab Aarhus.
- Engage in board meetings, as well as daily dialogue about the future events and possibilities.
- Experience with Adobe Photoshop, Illustrator and InDesign
Design/Marketing Responsible
Financelab Århus
November 2010
to September 2011
- Structuring and designing marketing strategies for Financelab Aarhus.
- Engage in board meetings, as well as daily dialogue about the future events and possibilities.
- Experience with Adobe Photoshop, Illustrator and InDesign
CRM employee
Aarhus School of Business
August 2010
to July 2011
Aarhus
Denmark
- Administration of the CRM system with Microsoft Dynamic CRM.
- Provide courses and training, manage external customers, Support and helpdesk.
Business Developer
Qoveo
August 2011
to May 2012
- Building a Business Development strategy for Qoveo’s expansion into Russian.
- Propose future BtoB- and partnership opportunities in Russia and the CIS countries.
- Analysing the Russian market structure and HR- and E-learning trends.
Ambasador for Future People
IT-Vest Århus
January 2010
to June 2011
Aarhus
Denmark
- Promote 55 ICT Educations at University level in Denmark, primarily at fairs and school.
- Sell the educations, based on knowledge, experience and engagement, using human skill developed as team-builder, event manager and swimming coach.
Lifeguard
Viborg Swimming Bath and Gym Center
January 2004
to April 2011
- Provide a safe and secure environment, through overview, dialogue and preventing accidents.
CRM employee
Aarhus School of Business
August 2010
to July 2011
- Administration of the CRM system with Microsoft Dynamic CRM.
- Provide courses and training, manage external customers, Support and helpdesk.
Sports Trainer and Event Manager
Camping La Quercia
July 2006
to September 2006
- Sports Trainer for Children and Adults (different age groups):
- Swimming Instructor
- Windsurf Teacher
- Tennis Instructor
- Kayak Instructor
- Event Manager consisted of:
- Set up Sport Events (turnaments in football, volleyball, tennis, tabletennis, kayak, etc.)
- Motivate guests to participate in sports-, music-, and other events.
Ambasador for Future People
IT-Vest Århus
January 2010
to June 2011
- Promote 55 ICT Educations at University level in Denmark, primarily at fairs and school.
- Sell the educations, based on knowledge, experience and engagement, using human skill developed as team-builder, event manager and swimming coach.
Sports Trainer and Event Manager
Camping La Quercia
July 2006
to September 2006
- Sports Trainer for Children and Adults (different age groups):
- Swimming Instructor
- Windsurf Teacher
- Tennis Instructor
- Kayak Instructor
- Event Manager consisted of:
- Set up Sport Events (turnaments in football, volleyball, tennis, tabletennis, kayak, etc.)
- Motivate guests to participate in sports-, music-, and other events.
Lifeguard
Viborg Swimming Bath and Gym Center
January 2004
to April 2011
Viborg
Denmark
- Provide a safe and secure environment, through overview, dialogue and preventing accidents.