Danielle Matijaca
PR, Marketing and Communication Specialist
Professional Status
Employed
Available
About Me
I am energetic, well - spoken, capable, and result driven communications, branding and event management specialist with an unrivalled ability to understand the client’s objectives, industry goals and mission statement. I possess excellent project management skills with a strong background in travel and hospitality, IT and luxury goods public relations. I have also demonstrated a proven ability to organise domestic and international events for up to 3000 attendees, international music festivals, expos and sports events with more than 30000 visitors. I am an avid user of the web and social media to engage the target audience and get a client’s core message across. I am a competent team builder and natural leader with more than a decade of both agency and in-house PR and event management experience who thrives in fast-paced corporate environments. I am currently looking for a suitable public relations/ event management opportunity with an established, innovative and expanding company.
PR and Event Management Consultant
Freelance
Since June 2016
Consultant
Athens
Greece
- Project-based employment within various companies covering brand management, copywriting, event management and international expo presentations.
- Organised and executed press conferences for travel and hospitality events as well as IT and luxury products
- Press junkets and fam trips for international media.
- Press events during the Athens Boat Expo for the introduction of new model Semi-submarine.
- Preparation of tourism fair presentations for hotel chains and travel agencies.
- Organisation of destination weddings, incentive trips and product launches.
- Market launches and brand awareness campaigns
Executive director
Crunch Communications
April 2009
to August 2016
Full-time
Split
Croatia
- Managed a team of specialists covering fields such as event management, B2B, expo
organisations, conferences, communication strategies, brand development,
copywriting projects, pre and post opening PR activities for hotel. Clients included hotels, DMCs and DMOs, tourism boards and Expo organisers such as Valamar Hotels and Resorts, Le Meridien, Radisson BLU and Four Seasons Hvar project. Specialized in pre-opening PR campaigns for 5* hotels and resorts. - In charge of creating budgets and their achievements for sales and marketing teams of Le Meridien Lav, Dubrovnik Sungardens and Radisson BLU Resort Split.
- Developed loyalty programmes for Valamar Hotels @ Resorts and Adriatic camping by Valamar.
- Extensive cooperation with DMCs Coral Group Croatia, Apostrof Komunikacije Croatia and Progressive Inc USA on organising incentives and congresses for corporate clients.
- Helped brand the Zagreb Christmas Fair as the Best Christmas Fair in Europe.
- Worked extensively with Ultra Europe Music Festival to help with their international promotion and sponsor relations.
- Organized national presentations and press conferences for clients including Le Meridien, Radisson Blu Resort Split, Valamar Hotels and Resorts and National Croatian Tourism Board during tourism expos such as Fitur, ITB and WTM.
- Organized targeted fashion events for tourists from resorts and cruise ships in cooperation with City Center One Split and Mall of Split.
- Organised full scope hotel opening events for +3000 guests
- Organised professional conferences for up to 2000 attendees
- Local agency for event management hired by companies such as Starwood, FIFA, UEFA, International Handball Federation, Davis Cup
Detailed Description
- As the Managing director of Crunch Communications I have developed innovative solutions and one of a kind content and events for numerous clients ranging from international hotel brands, various media outlets, IT companies and customer service companies, boutique hotels, spa and resort developments, fairs, expos to destinations, tourism boards and Ministries of tourism and will continue to do so in the future using latest technologies and industry practices.
Company Description
Owner / Executive manager
Chief editor and copywriter
Total Croatia News
June 2015
to August 2016
Part-time
Split
Croatia
- Chief editor, journalist specialised in travel, tourism and economy.
- Head of the sales and marketing department.
Detailed Description
- One of the founders of Total Croatia News. The main objective was to provide more accurate news from Croatia in English for expats, tourists and businesses.
Company Description
Croatia's largest news site in English focusing on tourism, economy and current events
Company website
Guest editor, journalist
Croatian Radio Television
June 2014
to June 2016
- Guest editor - tourism and travel
- Journalist and news anchor
PR manager and Member of the board
Dani hrvatske male brodogradnje
April 2004
to May 2016
- One of the founders of the event
- Complete copywriting and PR responsibilities
- Managing the sales team, organising press conferences, contact with foreign exhibitors
- Organisation of B2B expert panels, fam trips for international charter and travel agencies as well as all corporate events during the Expo.
- Full scope of event management activities from venue contracts, catering to major sponsorships.
Company Description
Croatia's first boat and tourism expo dedicated exclusively to Croatian producers. After 7 years, Days of Croatian boatbuilding and Tourism attractions expo have become the central place for presenting new models of yachts, charter services and the latest tourism products. For the last two years, we have expanded the expo and included a second event - Tourist attractions expo, gathering the key tourism players in Croatia, Italy and Slovenia.
Company website
Destination management consultant / head translator and copywriter
Alsey group
2004
to 2009
Consultant
Tel Aviv / Vienna
Israel
- Consultant in charge of travel and hospitality projects for national tourism organisations.
- Consultant on clusterization and DMO projects in the travel and hospitality industry funded by national governments.
- Head copywriter for all official press and advertising materials
