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Adrien Daniele

[Digital Expert] x [Digital Technical Product Owner] x [Digital Transformation Leader]

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Adrien Daniele
37 years old
Driving License
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Professional Status
Employed
Available
About Me
I am a digital expert with 13 years of experience and former founder of French start-up Yupeek SAS, a 2 million users platform.

After Menway (a 400 people HR company) bought Yupeek back in late 2015, I embraced the challenge of taking care of Menway's digital transformation for two years and a half, since July 2018.

I then went to a 9 months Asian road-trip with my wife, and then went back home in Luxembourg were I became digital product owner for Redspher, in the transport industry.
Resume created on DoYouBuzz
Experiences
  • I am in charge of redspher's digital marketplace for on-demand deliveries : Easy4pro TMS (transport management system)
  • I am Easy4pro's product owner : I am responsible for the product development and evolution. I translate business needs into BRDs (business requirement definition) and cards, using user stories (gherkin) to describe the features. I follow up the features development from end to end with my team of developpers, using the scrum method. I then myself do the testing phase, and finally report to business / clients and do the demos.
  • In 3 years and a half, in addition to my day to day work, I have won a total of 235k€ in pricing offers for Easy4Pro, selling specific developments to major automotive clients
  • I am in charge of a team of developpers on a daily basis.
  • I implement new methods (AB testing, growth hacking) and new tools (optimizely, hotjar) in order to improve user experience on our platforms. I follow up the implementations and train teams accordingly.
  • In addition to my Product Owner job, I embraced the challenge to be Redspher's group UX Manager.

    Responsabilities & duties :

    • Develop User Experience (UE) roadmaps for all Redspher's group platforms ;
    • Develop effective and well-branded user experience ;
    • Ensure to drive innovation across User-Centered Design practice ;
    • Lead collaboration through business, marketing, IT and operations ;
    • Present strategic recommendations to the leadership team for all platforms / in-house tools ;
    • Manage teams of UX / UI designers ;
    • Recommend best approaches for implementation of user experience ;
    • Identify and manage required budgets for user experience ;
    • Ensure to prioritize User-Centered Design projects, improvements and contents within the Group's priorities ;
  • Yupeek SAS is a french job-board launched in 2010. Kind of a LinkedIN for young talents, My.yupeek.com has now 2M+ users, and over 200 clients.

    Menway is a 400 persons HR company, mostly specialized in the part-time sector. Menway bought Yupeek back in 2015.
  • Main duties :

    • Own and manage all the digital products
    • Define the group's global digital strategy
    • Advance roadmaps and lead digital teams (10 people)
    • Coordinate product launches, schedule releases, manage timelines
    • Implement agile methods, write user stories, improve user experience and onboarding
    • Responsible for product backlogs & burn-down charts
    • Control budget
    • Advise the board on prioritization
  • Objectives :

    • Digitalise the employment agencies
    • Lower the yearly costs of external job-boards' use
    • Analyse the market and launch a new job-board
    • Implement return on investment (ROI) reports on both external and internal job-boards
    • Advise employment agencies' managers in their decision making by providing them reports based on data analysis
    • Lead an internal audit and coordinate the search of new both external and internal solutions, in order to replace former home-made ERP (enterprise resource planning), and ATS (application tracking system).
  • Achievements :

    • Conception & launch of a "software as a service" (SAAS) new Job-Board, dedicated to part-time sector, and launching it under the name of https://www.reservoirjobs.fr/
    • Achieving digital transition in part-time sector, by following up the part-time agencies managers in their digital mutation, from dematerialization to data driven philosophy implementation & improvement of user experience (UX)
    • Advise Menway's board build another ATS (application tracking system) since the home-made one was obsolete, by leading an internal ATS audit, giving recommandations, and delivering a product backlog
    • Advise Menway's board chose an external ERP, and link it to home-made ATS via micro-services developments
    • Implementing data analysis on both internal & external job-boards, leading to a 45% cut in Menway's budget for external job-boards (from 500k€ to 275k€)
    • Implementing agile methods (scrum), growth hacking, SEO analysis & fully data driven philosophy
  • Creation of Yupeek :

    • The idea was to create a LinkedIN for young talents
    • The website is totally free for students
    • The business model relies on companies paying in order to post job-offers and create content pages to interact with students
    • Yupeek has now more than 2M student users in France, and over 200 clients
  • Conception of Yupeek's SAAS websites :

  • Managing of a team of 30+ employees over 5 years (2010 - 2015) :

    • Dev teams (both classic & agile methods)
    • UX teams
    • Commercial teams
    • Support teams
    • Trainees
  • Then I sold Yupeek to Menway back in late 2015
  • I did courses for 3rd year ICN's students
  • I was teaching agile methods (scrum), growth hacking & Lean Start-up (15h module)
  • Implement the brand's digital strategy
  • Maximise the return on investment (ROI) of digital platforms
  • Optimise client's online performances (CPC)
  • Find new partners
  • Provide data analysis reports
  • Implement online marketing strategy
  • Follow up PR strategy
  • Data reporting
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Resume created on DoYouBuzz