Adrien Daniele
[Digital Expert] x [Digital Technical Product Owner] x [Digital Transformation Leader]
37 years old
Driving License
Professional Status
Employed
Available
About Me
I am a digital expert with 13 years of experience and former founder of French start-up Yupeek SAS, a 2 million users platform.
After Menway (a 400 people HR company) bought Yupeek back in late 2015, I embraced the challenge of taking care of Menway's digital transformation for two years and a half, since July 2018.
I then went to a 9 months Asian road-trip with my wife, and then went back home in Luxembourg were I became digital product owner for Redspher, in the transport industry.
After Menway (a 400 people HR company) bought Yupeek back in late 2015, I embraced the challenge of taking care of Menway's digital transformation for two years and a half, since July 2018.
I then went to a 9 months Asian road-trip with my wife, and then went back home in Luxembourg were I became digital product owner for Redspher, in the transport industry.
[Digital Product Owner]
Redspher
Since October 2019
- I am in charge of redspher's digital marketplace for on-demand deliveries : Easy4pro TMS (transport management system)
- I am Easy4pro's product owner : I am responsible for the product development and evolution. I translate business needs into BRDs (business requirement definition) and cards, using user stories (gherkin) to describe the features. I follow up the features development from end to end with my team of developpers, using the scrum method. I then myself do the testing phase, and finally report to business / clients and do the demos.
- In 3 years and a half, in addition to my day to day work, I have won a total of 235k€ in pricing offers for Easy4Pro, selling specific developments to major automotive clients
- I am in charge of a team of developpers on a daily basis.
- I implement new methods (AB testing, growth hacking) and new tools (optimizely, hotjar) in order to improve user experience on our platforms. I follow up the implementations and train teams accordingly.
[UX Manager]
Redspher Group
Since July 2021
Luxembourg
- In addition to my Product Owner job, I embraced the challenge to be Redspher's group UX Manager.
Responsabilities & duties :
- Develop User Experience (UE) roadmaps for all Redspher's group platforms ;
- Develop effective and well-branded user experience ;
- Ensure to drive innovation across User-Centered Design practice ;
- Lead collaboration through business, marketing, IT and operations ;
- Present strategic recommendations to the leadership team for all platforms / in-house tools ;
- Manage teams of UX / UI designers ;
- Recommend best approaches for implementation of user experience ;
- Identify and manage required budgets for user experience ;
- Ensure to prioritize User-Centered Design projects, improvements and contents within the Group's priorities ;
- Develop User Experience (UE) roadmaps for all Redspher's group platforms ;
[Digital Transformation Leader] x [Head of Yupeek SAS as a subsidiary]
Yupeek - Groupe Menway
December 2015
to July 2018
- Yupeek SAS is a french job-board launched in 2010. Kind of a LinkedIN for young talents, My.yupeek.com has now 2M+ users, and over 200 clients.
Menway is a 400 persons HR company, mostly specialized in the part-time sector. Menway bought Yupeek back in 2015. - Main duties :
- Own and manage all the digital products
- Define the group's global digital strategy
- Advance roadmaps and lead digital teams (10 people)
- Coordinate product launches, schedule releases, manage timelines
- Implement agile methods, write user stories, improve user experience and onboarding
- Responsible for product backlogs & burn-down charts
- Control budget
- Advise the board on prioritization
- Own and manage all the digital products
- Objectives :
- Digitalise the employment agencies
- Lower the yearly costs of external job-boards' use
- Analyse the market and launch a new job-board
- Implement return on investment (ROI) reports on both external and internal job-boards
- Advise employment agencies' managers in their decision making by providing them reports based on data analysis
- Lead an internal audit and coordinate the search of new both external and internal solutions, in order to replace former home-made ERP (enterprise resource planning), and ATS (application tracking system).
- Digitalise the employment agencies
- Achievements :
- Conception & launch of a "software as a service" (SAAS) new Job-Board, dedicated to part-time sector, and launching it under the name of https://www.reservoirjobs.fr/
- Achieving digital transition in part-time sector, by following up the part-time agencies managers in their digital mutation, from dematerialization to data driven philosophy implementation & improvement of user experience (UX)
- Advise Menway's board build another ATS (application tracking system) since the home-made one was obsolete, by leading an internal ATS audit, giving recommandations, and delivering a product backlog
- Advise Menway's board chose an external ERP, and link it to home-made ATS via micro-services developments
- Implementing data analysis on both internal & external job-boards, leading to a 45% cut in Menway's budget for external job-boards (from 500k€ to 275k€)
- Implementing agile methods (scrum), growth hacking, SEO analysis & fully data driven philosophy
- Conception & launch of a "software as a service" (SAAS) new Job-Board, dedicated to part-time sector, and launching it under the name of https://www.reservoirjobs.fr/
[Start-up Founder] Creation & management of Yupeek
Yupeek
October 2010
to July 2015
France
- Creation of Yupeek :
- The idea was to create a LinkedIN for young talents
- The website is totally free for students
- The business model relies on companies paying in order to post job-offers and create content pages to interact with students
- Yupeek has now more than 2M student users in France, and over 200 clients
- The idea was to create a LinkedIN for young talents
- Conception of Yupeek's SAAS websites :
- The current website, https://my.yupeek.com/ , is the 4TH version of Yupeek
- We also created another SAAS software, a white label intranet for universities and private schools : https://pro.yupeek.com/
- Conception of Yupeek's blog : http://lempirecontreuntaff.fr/
- The current website, https://my.yupeek.com/ , is the 4TH version of Yupeek
- Managing of a team of 30+ employees over 5 years (2010 - 2015) :
- Dev teams (both classic & agile methods)
- UX teams
- Commercial teams
- Support teams
- Trainees
- Dev teams (both classic & agile methods)
- Then I sold Yupeek to Menway back in late 2015
[Professor] of Agile methods & Growth Hacking (besides working @Yupeek)
ICN Business School
2013
to 2016
- I did courses for 3rd year ICN's students
- I was teaching agile methods (scrum), growth hacking & Lean Start-up (15h module)
[Digital web manager]
M6 Web
January 2010
to June 2010
- Implement the brand's digital strategy
- Maximise the return on investment (ROI) of digital platforms
- Optimise client's online performances (CPC)
- Find new partners
- Provide data analysis reports
[Digital web marketing assistant]
Regioneo
June 2009
to December 2009
- Implement online marketing strategy
- Follow up PR strategy
- Data reporting
-
Digital Strategy
Expert
-
Digital Transformation
Expert
-
Product Owner / PMO
Expert
-
Digital Marketing
Expert
-
Growth Hacking
Expert
-
Google Analytics
Expert
-
SEO
Expert
-
E-mail Marketing (Sendinblue, Mailchimp)
Expert
-
Lean (start-up, management)
Expert
-
ERP
Advanced
-
CMS (Drupal, Wordpress)
Advanced
-
HTML/CSS
Advanced
-
UX/UI
Advanced
-
Databases
Good
-
MySQL
Good
-
PHP
Intermediate
-
Phyton
Notions
-
Write user stories
Expert
-
User Experience
Expert
-
Scrum
Expert
-
Agile Project Management
Expert
-
Agile Methodologies
Expert
-
Product backlog
Expert
-
Data driven philosophy
Expert
-
Data analysis / reports
Expert
-
Database administration
Advanced
-
User Interface
Advanced
-
Business Analysis
Expert
-
Business Strategy
Expert
-
Business Development
Advanced
-
Data driven business decisions
Expert
-
French
Expert
-
Italian
Expert
-
English
Advanced
-
Luxembourgish
Notions
Master in Business Administration - Entrepreneurship
ICN Business School
September 2006
to December 2010
Master degree @ "Institut de Commerce de Nancy", a well-knowned French Business School
- Entrepreneurial courses
- Web-Marketing module
- Member of the student's board
