Damien Balbo - Marketing Director

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Experiences

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Member of the executive committee
Responsible for the entire product portfolio
Global product strategy + roadmap ownership and management
Budgets + P&L
Team Management

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Owner of 7 product lines (50% of the global turnover)
Roadmap & product life cycle management
Input on budgets + P&L

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‘Hotel Traffic Builder’ program (paid search) launch
15% of the global turnover in 2009 - 2 digit growth since launch

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Online strategy for european markets
e-commerce launch for european markets
Responsible for pan-european digital advertising campaigns

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Education

Skills

e-Commerce
SEM / SEO / SMO
Web Production
Mobile
Specs & User Stories
UX

Leadership & team management
Product life cycles & roadmap
Budgets and P&L
Agile - Scrum

English = bilingual (London from 1983 to 1990)
German = basic

Interests

Classic Cars
Other
High-Tech

Ski
Mountain biking
Squash