Delivered global brand plan including yearly sales and budget review with European country managers.
Directed digital marketing projects (social media and website); facilitated a live web congress with more 300 attendees joining from 10 countries. Proposed digital marketing strategy to leverage innovative solutions for branding and communication.communication.
Launched project Agri-Elle, an initiative to promote recognition of female farmers and to celebrate the community of female power in agriculture industry through both online and offline channels.
Initiated pre-launch marketing activities for the Chinese market; promoted brand publicity internally.
Updated website content to maximize the Centre’s visibility and outreach in both Europe and China; Helped to expand partnership network and to cooperate with trade promotion organizations to drive revenue-generating activities.
Provided research support to in-house consulting teams, as well as data analysis and database maintenance.
Supported the consulting case of a world leading optical system manufacturer.
Delivered desk research on industry background and public statistics; invited interviewees via phone calls; drafted final project presentation from collected data and transcripts of qualitative researches.
