Specialized in marketing and the pharmaceutical industry with strong international background.
Summer Intern
Bayer Business Consulting
July 2018
to September 2018
- Support Business Transformation & Change team in reviewing and designing real estate strategy for Bayer.
Global Marketing Trainee
Boehringer Ingelheim Vetmedica
September 2016
to September 2017
Ingelheim
Germany
- Delivered global brand plan including yearly sales and budget review with European country managers.
- Directed digital marketing projects (social media and website); facilitated a live web congress with more 300 attendees joining from 10 countries. Proposed digital marketing strategy to leverage innovative solutions for branding and communication.communication.
- Launched project Agri-Elle, an initiative to promote recognition of female farmers and to celebrate the community of female power in agriculture industry through both online and offline channels.
- Initiated pre-launch marketing activities for the Chinese market; promoted brand publicity internally.
Project Assistant
EUSME Centre
January 2016
to June 2016
Beijing
China
- Updated website content to maximize the Centre’s visibility and outreach in both Europe and China; Helped to expand partnership network and to cooperate with trade promotion organizations to drive revenue-generating activities.
- Provided research support to in-house consulting teams, as well as data analysis and database maintenance.
Portfolio Marketing Intern
IBM
July 2015
to September 2015
Beijing
China
- Optimized regional website structure according to portfolio priorities & local offerings.
- Developed case studies as sales enablement content. Liaised with global offices to localize white papers (English - Chinese).
Project Assistant
Ipsos Business Consulting
July 2014
to September 2014
Beijing
China
- Supported the consulting case of a world leading optical system manufacturer.
- Delivered desk research on industry background and public statistics; invited interviewees via phone calls; drafted final project presentation from collected data and transcripts of qualitative researches.
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Microsoft Office
Advanced
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Data Analysis
Good
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Chinese
Expert
-
English
Expert
-
Spanish
Good
Exchange semester at Rotterdam School of Business
Bachelor in Business Administration
Guanghua School of Management, Peking University
September 2012
to June 2016
