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Xiang Li

Xiang Li

MSc. in International Management + CEMS

30 years old
China
Student Available
Specialized in marketing and the pharmaceutical industry with strong international background.
Resume created on DoYouBuzz
  • Support Business Transformation & Change team in reviewing and designing real estate strategy for Bayer.
  • Delivered global brand plan including yearly sales and budget review with European country managers.
  • Directed digital marketing projects (social media and website); facilitated a live web congress with more 300 attendees joining from 10 countries. Proposed digital marketing strategy to leverage innovative solutions for branding and communication.communication.
  • Launched project Agri-Elle, an initiative to promote recognition of female farmers and to celebrate the community of female power in agriculture industry through both online and offline channels.
  • Initiated pre-launch marketing activities for the Chinese market; promoted brand publicity internally.
  • Updated website content to maximize the Centre’s visibility and outreach in both Europe and China; Helped to expand partnership network and to cooperate with trade promotion organizations to drive revenue-generating activities.
  • Provided research support to in-house consulting teams, as well as data analysis and database maintenance.
  • Optimized regional website structure according to portfolio priorities & local offerings.
  • Developed case studies as sales enablement content. Liaised with global offices to localize white papers (English - Chinese).
  • Supported the consulting case of a world leading optical system manufacturer.
  • Delivered desk research on industry background and public statistics; invited interviewees via phone calls; drafted final project presentation from collected data and transcripts of qualitative researches.

IT

  • Microsoft Office
    Advanced
  • Data Analysis
    Good
  • Chinese
    Expert
  • English
    Expert
  • Spanish
    Good

Msc. in International Management + CEMS

ESADE

September 2017 to December 2019
Exchange semester at Rotterdam School of Business

Bachelor in Business Administration

Guanghua School of Management, Peking University

September 2012 to June 2016
  • Been to 30+ cities in Europe
  • Marvel Movies
  • Classical
  • Raegatton
  • Muy Thai
  • Cooking