Mohamed Nour

Resume created on DoYouBuzz

Experiences

Create keywords related to the client and projects.
Collect data and categories according to sectors.
Writing recommendations and data-driven for the decision-maker.
Clarifying the data and marketing insights.
Answer questions and derive insights from data.
Monitor analytics and metrics results.
Identify, analyze, and interpret trends or patterns in complex data sets
Implement new data analysis methodologies
Review customer files to ensure the integrity of data collection and utilization
Perform data profiling to identify and understand anomalies.
Document databases and data processes.
Effectively translate data into actionable insights and communicate them to key stakeholders and senior leadership
Cooperate with the IT department to deploy software and hardware upgrades that make it possible to leverage big data use cases.

Work as a social media specialist with Hsoub team. Specifically to contribute specialist expertise and knowledge in building and managing the company’s social media profiles and presence, creating sharable content appropriate for specific networks, working alongside other marketers, tracking, measuring, and analyzing all initiatives.

Manage and oversee social media content and develop to implement and manage our social media strategy.
Responsible for Digital Media such as Create and manage the website content and e-mail campaigns. Define the most important social media KPIs, measure the success of every social media campaign.
Stay up to date with the latest social media best practices and technologies.
Use social media marketing tools such as Fanpagekarma, Tweetdeck, etc.
Attend educational conferences and work with copywriters and designers to ensure content is informative & appealing.
Collaborate with Marketing, Sales, and Product Development teams.
Monitor SEO and user engagement and suggest content optimization.
Communicate with industry professionals and influencers via social media to create a strong network.

Responsible to manage social media channels for clients, in the first few months in AMAD Group my responsibility was data collector to provide the sales team by collecting and validating different types of data with high level of accuracy, conduct research in order to gather information, analyze and interpret the data collected, keep records of data and its results on ERP system, verifying the data regularly with high level of accuracy.

Responsible for data validation, cleansing, collection, and reporting, preparing regular traffic reports, behavior, insights, analysis of the listening reports.
Implement listening queries in social media measurement tools to monitor online conversation.
Using different social media tools for monitoring and analysis for all current and potential clients.
Prepare regular info graphic reports for the client’s current status in comparison to their competitors.
looking to all client’s competitors and recommend immediate corrections or decisions to be done if needed, and alert about any crisis, issues or any unusual then recommend actions to be done.
Supporting & updating the social media team in terms of new social media tools, measurement tools, insights or any new technology that should be used for enhancing the overall service.

Social media monitoring and applying a variety of research techniques to gather relevant information.
Measurement and analysis, digital media users behaviors and develop the marketing strategy.
From Twitter, Facebook, Linkedin,...etcetera, to more regional social media networks, reporting how to the brand and competitors are perceived.
Preparing social media measurement and analysis expert go beyond the usual charts and metrics to deliver client truly actionable insight.
Social media listening, also known as social media monitoring, is the process of identifying and assessing what is being said about a company, individual, product or brand on the Internet.

Skills

Social media marketing (Create the social media marketing strategy and content).

Expert
Copywriting (gaining traffic and attention through multiple social media sites.)

Expert
Copy Editing

Advanced
Social Media Research

Expert
Market Research

Advanced

Digital Marketing (marketing of products or services using digital technologies, mainly on the Internet, also including mobile phones, display advertising, and any other digital medium.)

Expert
Digital Media (Managing the digital media channels)

Expert
Digital Photography (I have good knowledge of digital photography and how to deliver the emotion and get the attention.)

Expert
Google Analytics (I have good knowledge of google analytics to analyze the website traffic and finding the user behaviors to develop the website according to traffic and insights.)

Expert
Google Adwords (I have good knowledge of Google Ads the advertising service to find the potential client by offerings the product listings, and video content within the Google ad network to web users how is search and interesting to the service/ product.)

Advanced

Education

All media practices from traditional to digital through an open education system at Cairo University.

Social Media Specialist