Alexandra Brun

Fall Semester : UCD Michael Smurfit Graduate Business School, Dublin, Ireland (Home University)
Spring Semester : The University of Sydney Business School, Sydney, Australia

Core Subjects: International Business & Strategy, Managing Strategy and Innovation, Technology and Design for Digital Marketing

Relevant Projects:
• Strategy Simulation Game (StratSimManagement) on the automotive industry
• Digital diagnostic of an Irish business (complete analysis of its online communication using Google Analytics, Search Console and specific tools)

Tech Headquarters visits
• Stripe, Workday, Facebook, Microsoft, Google and Salesforce

Core Subjects: Strategic Management Control, Financial analysis, Merger&Acquisition and Private Equity, Supply Chain Management, Purchasing Management...

Main Project: Final thesis about the impacts of digitalization on the retail banking sector in France

Relevant group project assignment : "BMWi: Competing with electric cars in India"

Core Subjects: Global Strategy, Project Management, Competition Analysis and Entrepreneurial Marketing

Case Study Competition organized by Beiersdorf on the establishment of "Nivea Soft as the first self-bought crème through smart digital engagement"

Main focus on Marketing courses: International Marketing, Retail Marketing and Marketing Communication
Negotiation&Dispute Resolution, Strategic Management, Individual Decision making and Creating Social Value