UCD Smurfit Graduate Business School, Dublin, Ireland
September 2017
to June 2018
Fall Semester : UCD Michael Smurfit Graduate Business School, Dublin, Ireland (Home University) Spring Semester : The University of Sydney Business School, Sydney, Australia
Core Subjects: International Business & Strategy, Managing Strategy and Innovation, Technology and Design for Digital Marketing
Relevant Projects: • Strategy Simulation Game (StratSimManagement) on the automotive industry • Digital diagnostic of an Irish business (complete analysis of its online communication using Google Analytics, Search Console and specific tools)
Tech Headquarters visits • Stripe, Workday, Facebook, Microsoft, Google and Salesforce
Case Study Competition organized by Beiersdorf on the establishment of "Nivea Soft as the first self-bought crème through smart digital engagement"
Main focus on Marketing courses: International Marketing, Retail Marketing and Marketing Communication Negotiation&Dispute Resolution, Strategic Management, Individual Decision making and Creating Social Value
Ailancy is a consulting firm specialized in the financial industry.
January 2015
to July 2015
Internship
Paris, Île-de-France
France
Conducted a survey about the “Digital maturity in banking network” for the regional bank “Caisse d’Épargne” by carrying out 50 phone interviews with professional banking representatives
Developed studies about the Fintech environment in France such as the “Future of the payment activity”
Collaborated to commercial proposals, wrote conviction reports and communication drafts