I am a team leader and business enabler - my role is to ensure that my team's efforts are furthering the overall company strategy and topline goals.
I value autonomy, mastery, and purpose and cultivate an environment where everyone around me can be their whole self and reach their highest potential.
Developed Marketing category strategies and executed projects spanning over $1B in Marketing spend
Managed a team of 3 EY consultants to build a custom theatrical marketing process
Created and presented a PR ROI model to the CFO that reallocated $3M in Marketing investments
Co-led a 2-year CRM initiative with the television group to create an ROI model that demonstrates the impact of digital marketing efforts on viewership
