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Crystal Ryu

Finance & Business Operations

Skilled People Manager
Complex Negotiations
Strategic Planning
Building for Scale
Crystal Ryu
Los Angeles United States (California)
Professional Status
Employed
Available
About Me
I am a team leader and business enabler - my role is to ensure that my team's efforts are furthering the overall company strategy and topline goals.

I value autonomy, mastery, and purpose and cultivate an environment where everyone around me can be their whole self and reach their highest potential.
Resume created on DoYouBuzz
  • Manage all Finance Operations, including but not limited to: Procure-to-Pay, strategic deal negotiations, AP, T&E
  • Pivot from IPO readiness to Finance integration lead with Uber's acquisition of Postmates. Work with Uber's CorpDev / M&A Integration teams as well as external consultants for all due diligence requirements, including DOJ review
  • Partner with Infra, IT, Finance, and SalesOps to create a company-wide integration plan and workback schedule inclusive of people (both FTE and contract), systems and contracts
  • In 3 years scaled the Sourcing organization from just myself managing $250M in Marketing spend to 10 people globally managing over $2B in overall company spend as well as establishing and owning our Supplier Diversity program.
  • Developed a "white glove buyer" program to move the company from a self-service to managed-service PO process as part of IPO-readiness. Decreased after-the-fact PO's by 40% and reduced $5M in out-of-period adjustments caused by PO issues.
  • Authored Airbnb's policies around Supplier T&E, Consulting and Software Spend Policies, and Playbooks for self-service RFPs and negotiations for deals managed by the business
  • Optimized company's usage of internal resources vs. external suppliers across Marketing, Finance, and Product teams to strike the right balance between quality, cost, and risk.
  • Led the company's COVID-19 cost reduction efforts which delivered over $200M in hard savings
  • A newly created role (based in Culver City yet reporting into Apple HQ) to support Apple's acquisition of Beats by Dr. Dre, with a focus on integrating Beats Marketing with Apple's processes, procedures, and goals
  • Key liaison for Beats Marketing to successfully navigate Apple's legal, finance, and procurement processes
  • Operationalize Beats Marketing processes in a manner that enables real-time flexibility for constantly evolving priorities
  • Project manage the entire lifecycle of a supplier, including but not limited to: Request For Proposal, SOW creation, fee negotiation, as well as ongoing supplier reviews
  • Developed Marketing category strategies and executed projects spanning over $1B in Marketing spend
  • Managed a team of 3 EY consultants to build a custom theatrical marketing process
  • Created and presented a PR ROI model to the CFO that reallocated $3M in Marketing investments
  • Co-led a 2-year CRM initiative with the television group to create an ROI model that demonstrates the impact of digital marketing efforts on viewership
  • Categories managed include: Travel, Legal, Events, and Marketing services
  • Built and sold into the CMO and COO a business case to operationalize TV production of over 100 spots a year across Vancouver, LA, São Paulo, and the internal production agency
  • Managed a global audit of Marketing assets created vs. usage and identified that up to 40% of assets created were never used. Identified a new agency partner and implemented a global process that prioritized resources for assets that would be used by a minimum of 3 markets
  • Worked with the Brand and Design teams to develop FF&E programs across 10 brands of Hilton Family Hotels that meet franchisee needs as well as drive brand standards compliance
  • Managed all aspects of large FF&E projects, including RFP, bid analysis, order placement, and delivery, for Hilton-owned new builds and renovation projects

BA, Political Science | Minor, International Relations

University of Southern California

August 2004 to December 2007