Cristina Martin Fernandez
International Business Development Manager - Luxury/Events Industry
40 years old
Driving License
Paris (75017) France
Professional Status
Employed
Available
About Me
Results-driven business development manager with 6 years of experience in sales, communication and events within the luxury and fashion industry.
Persistent, energetic with good interpersonal and communication skills who is renowned for her high standards of service and customer satisfaction. Professional with a proven track record of achieving targets in a competitive environment, able to nature relationships with existing clients and to develop new business opportunities through an enthusiastic approach to direct sales.
Objective: Being engaged in the development and success of a company which operates in a fast-moving environment and values passion, positivity, integrity and hard work.
Persistent, energetic with good interpersonal and communication skills who is renowned for her high standards of service and customer satisfaction. Professional with a proven track record of achieving targets in a competitive environment, able to nature relationships with existing clients and to develop new business opportunities through an enthusiastic approach to direct sales.
Objective: Being engaged in the development and success of a company which operates in a fast-moving environment and values passion, positivity, integrity and hard work.
INTERNATIONAL BUSINESS DEVELOPMENT MANAGER
Pop Your Beauty – Events Industry (Paris, France)
Since July 2016
Paris
France
- Developed and maintained commercially productive relationships/partnerships with both new and existing customers.
- Sought out and identified new business opportunities and international markets.
- Replied to customers’ enquiries in a timely and accurate manner.
- Negotiated and closed commercial agreements with third parties.
- Managed customer database, updating and maintaining full track.
- Promoted and represented the company brand to key buyers, ensuring perfect brand image.
- Coordinated the 1st Beauty and Wellness Festival in Paris.
COMMERCIAL DEVELOPMENT AND COMMUNICATION
ELIE SAAB
April 2013
to January 2016
Full-time
Paris
France
- Mission: Business development, customer service, communication and administrative management at the store
- Participation in sales target achievement (1 mio € / year).
- POS management: control of transactions, inventory management, after-sales service, reporting (KPIs), CRM, scheduling, management, coaching and training of sales team.
- Assisted customer with the highest quality customer service and encouraged customer loyalty (management of special orders and VIP customers).
- Ensuring perfect brand image at the store according to the topics and rules of merchandising.
- Promoted brand image and participation in the organization of events at the store.
- Participation in sales target achievement (1 mio € / year).
HAUTE COUTURE COORDINATOR
GIORGIO ARMANI PRIVE
April 2012
to November 2012
Full-time
Paris
France
- Mission: Organization, full management and control of Privé Showroom
- Participation in the organization of Haute Couture shows, exhibitions, cocktails & dinners.
- International event coordination.
- Managed and controlled collections (shootings, celebrity endorsement, ATA carnet…).
- Maintained customer relations and sales.
- Coordinated and participated in staff recruitment and training.
- Followed-up on orders, manufacturing process, deliveries and billing.
- Sales analysis.
- Maintained logistics and administrative management in the showroom
- Developed communication tools (STD, invitations, flyers, gifts…).
- Collaboration with all of the departments involved in the organization of events (Communication, Press, Workshop, Supply Chain, Logistics, Accounting).
- Participation in the organization of Haute Couture shows, exhibitions, cocktails & dinners.
- References available upon request
SHOWROOM ASSISTANT / COMMERCIAL ASSISTANT (Armani Collezioni/Armani Jeans/Emporio Armani Bodywear)
GIORGIO ARMANI
September 2011
to March 2012
Internship
Paris
France
- Mission: Participation in logistics, administrative management and sales in the Showrooms
- Managed corporate customers in service, negotiations and sales (BtoB).
- Collaborated in recruiting new customers.
- Controlled and managed stock and inventory.
- Negotiated with suppliers.
- Monitored counterfeit procedures.
- Managed corporate customers in service, negotiations and sales (BtoB).
- References available upon request
HUMAN RESOURCES ASSISTANT
CALVIN KLEIN (Warnaco Íntimo S.A.)
May 2010
to August 2010
Internship
Madrid
Spain
- Mission: Contribution to the accomplishment of Human Resources goals, practices and objectives
- Participated in different HR activities and projects
- Assisted with execution of day-to-day HR operations, functions and duties
- Developed job postings, administered recruitment advertising and tracked results.
- Pre-screened qualified candidates for open positions, scheduled interviews and prepared regret letters.
- Participated in different HR activities and projects
"The Luxury and Fashion Management MSc is international in its orientation, reflecting the industry itself: international manufacturing and distribution; cross-border ownership; and global branding and communications.
Students gain the practical expertise and training in the key fields in this area including Design & Innovation, Brand Management, Communication and Advertising, Flagship and Point-of-Sale Implementation and Specific Financial Goals. These skills are taught within a global macro-economic and financial environment along with market-oriented courses such as Integrated Luxury & Fashion Communication; Pricing, Distribution and Retail; Brand Management, Finance and Accounting; International Consumer Behaviour, Innovation and Economic Intelligence Analysis".
Source: Skema website
Students gain the practical expertise and training in the key fields in this area including Design & Innovation, Brand Management, Communication and Advertising, Flagship and Point-of-Sale Implementation and Specific Financial Goals. These skills are taught within a global macro-economic and financial environment along with market-oriented courses such as Integrated Luxury & Fashion Communication; Pricing, Distribution and Retail; Brand Management, Finance and Accounting; International Consumer Behaviour, Innovation and Economic Intelligence Analysis".
Source: Skema website
MBA that provides students with a wide and profound knowledge of the Fashion Industry focusing on the following areas of study:
- Fashion Fundamentals: Fashion, Culture and Art
- Fashion Management: Economic and Financial Analysis.
- Human Resources
- Marketing
- Communication in the Fashion Industry
- Internationalization in the Fashion Industry
- Organization and Management of the Fashion Production
- Fashion Professionals
The Diploma in Business provides a greater understanding of organisational environments, giving the tools needed to operate at all levels of the business structure. It is structured in four areas of study:
• Business Organization and Environment
• Effective Business Communication
• Marketing
• Human Resource Management
• Business Organization and Environment
• Effective Business Communication
• Marketing
• Human Resource Management
January 2008 - August 2009: Center for English Language and Orientation Programs (CELOP, Boston University). Taking the following courses:
- Language and Culture and Coversation Course (2008)
- Business English (Spring 2009)
- English for Academic Purposes (Summer 2009)
Seminar in Business Administration of Tourist Companies
RCU Escorial-María Cristina, affiliated center to Universidad Complutense de Madrid
March 2007
Conservatorio Profesional de Música, Danza y Arte Dramático - Sevilla (Elemental Grade, 1998)
Royal Academy of Dance - London (Intermediate level- Classical Dance, ´04)
Centro Karen Taft, École de Danse Andréa Le Savouroux, Danse et Ateliers - Madrid/Antibes/Lyon (Danse Jazz,'09 - Present)
Royal Academy of Dance - London (Intermediate level- Classical Dance, ´04)
Centro Karen Taft, École de Danse Andréa Le Savouroux, Danse et Ateliers - Madrid/Antibes/Lyon (Danse Jazz,'09 - Present)
- Persistent and tenacious; comfortable with demanding targets and able to withstand stress
- Rigorous, excellent analytical and organizational skills, attention to detail
- Quality focused with a passion for continuous improvement
- Autonomous, ability to work on own initiative, with minimum supervision
- Versatile with the ability to learn new tasks/skills quickly
- Good team player and highly adaptable to change
- Very good written and verbal communication and interpersonal skills
- Ability to build relationships with customers and suppliers and communicate with people at all levels
- Strong selling and negotiation skills developed through close customer contact
- Product and market sensibility
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Spanish: Native Language
Expert
-
English: Advanced (postgraduate studies)
Advanced
-
French: Advanced (working and living in France since 2011)
Advanced
-
Italian: Intermediate
Intermediate
- Microsoft Office applications: Word, Excel, Power Point
- Lotus Note /Outlook/Fastmag/ Fashop
- Top Marques - Supercar, Watch, and Superboat Show (April 2011, Monaco)
- Antibes Yacht Show (April 2011, France)
- SIHH- Salon International de la Haute Horlogerie (January 2011, Switzerland)
- BASELWORLD - The World Watch and Jewelry Show (March 2011, Switzerland)
- Other
- Other
- USA: New York, Chicago, Boston, Providence, Newport, San Francisco, Miami
- Canada. Québec, Montreal, Toronto
- China: Shanghai, Beijin, Xian, Guilin
- France: Paris and Côte d´Azur
- Italy: Milan, Pisa, Rome, Florence, Venice, Verona, Siena
- Germany: Berlin, Hamburg, Munich, Frankfurt, Nuremberg, Heidelberg, Bremerhaven, Ausburg, Kassel, Solingen
- Czech Republic: Prague
- Hungary: Budapest
- Republic of Austria: Vienna
- Republic of Turkey: Istambul
- Greece: Athenas, Rhodes. Crete. Santorini, Mykonos, Skiathos, Thessaloniki
- Portugal: Lisboa, Braga, Oporto, Coimbra,Obidos, Faro
- UK: London
- Switzerland: Geneva, Basel, Nyon
- Fitness
- Dance : Ballet, Modern Jazz, Contemporary dance