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Cristina Martin Fernandez

International Business Development Manager - Luxury/Events Industry

Cristina Martin Fernandez
40 years old
Driving License
Paris (75017) France
Professional Status
Employed
Available
About Me
Results-driven business development manager with 6 years of experience in sales, communication and events within the luxury and fashion industry.
Persistent, energetic with good interpersonal and communication skills who is renowned for her high standards of service and customer satisfaction. Professional with a proven track record of achieving targets in a competitive environment, able to nature relationships with existing clients and to develop new business opportunities through an enthusiastic approach to direct sales.
Objective: Being engaged in the development and success of a company which operates in a fast-moving environment and values passion, positivity, integrity and hard work.
  • Developed and maintained commercially productive relationships/partnerships with both new and existing customers.
  • Sought out and identified new business opportunities and international markets.
  • Replied to customers’ enquiries in a timely and accurate manner.
  • Negotiated and closed commercial agreements with third parties.
  • Managed customer database, updating and maintaining full track.
  • Promoted and represented the company brand to key buyers, ensuring perfect brand image.
  • Coordinated the 1st Beauty and Wellness Festival in Paris.
  • Mission: Business development, customer service, communication and administrative management at the store

    • Participation in sales target achievement (1 mio € / year).
    • POS management: control of transactions, inventory management, after-sales service, reporting (KPIs), CRM, scheduling, management, coaching and training of sales team.
    • Assisted customer with the highest quality customer service and encouraged customer loyalty (management of special orders and VIP customers).
    • Ensuring perfect brand image at the store according to the topics and rules of merchandising.
    • Promoted brand image and participation in the organization of events at the store.
  • Mission: Organization, full management and control of Privé Showroom

    • Participation in the organization of Haute Couture shows, exhibitions, cocktails & dinners.
    • International event coordination.
    • Managed and controlled collections (shootings, celebrity endorsement, ATA carnet…).
    • Maintained customer relations and sales.
    • Coordinated and participated in staff recruitment and training.
    • Followed-up on orders, manufacturing process, deliveries and billing.
    • Sales analysis.
    • Maintained logistics and administrative management in the showroom
    • Developed communication tools (STD, invitations, flyers, gifts…).
    • Collaboration with all of the departments involved in the organization of events (Communication, Press, Workshop, Supply Chain, Logistics, Accounting).
  • References available upon request
  • Mission: Participation in logistics, administrative management and sales in the Showrooms

    • Managed corporate customers in service, negotiations and sales (BtoB).
    • Collaborated in recruiting new customers.
    • Controlled and managed stock and inventory.
    • Negotiated with suppliers.
    • Monitored counterfeit procedures.
  • References available upon request
  • Mission: Contribution to the accomplishment of Human Resources goals, practices and objectives

    • Participated in different HR activities and projects
    • Assisted with execution of day-to-day HR operations, functions and duties
    • Developed job postings, administered recruitment advertising and tracked results.
    • Pre-screened qualified candidates for open positions, scheduled interviews and prepared regret letters.